TripAdvisor Connect taps social media

SINGAPORE, 11 October 2019: TripAdvisor Connect, previously in beta testing, is up and running on Facebook and Instagram.

This off-platform media solution is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app.

TripAdvisor Connect helps advertisers leverage the power of the TripAdvisor brand on social media channels like Facebook or Instagram to gain exposure to targeted audiences.

“We continue to innovate new ways for advertisers to leverage TripAdvisor’s global data and trusted brand through new creative formats that deliver audience at scale – either on their own website or app or to their TripAdvisor business listing,” said TripAdvisor vice president, advertising revenue Christine Maguire.  “We can help advertising partners reach, engage and activate new and large high-intent audiences beyond the TripAdvisor website and app.”

Advertisers also benefit from TripAdvisor’s traveller data that drives the creation of custom-built audiences that can be reached off the company’s platform.

In its latest data, TripAdvisor claims 49% of travellers say that TripAdvisor inspired them to visit a new destination

60% of travellers that book online say that they visited TripAdvisor during the decision-making process

86% of travellers read reviews first before making a travel purchase decision.