STB unveils 60 lifestyle experiences

LAS VEGAS USA, 12 September 2019: Singapore Tourism Board launched the Singapore Incentives & Rewards (INSPIRE) during the IMEX trade show earlier this week

The programme presents a selection of Singapore specific experiences to attract potential visitors from the global Meetings, Incentives, Conventions and Exhibitions (MICE) sector.

In partnership with 29 local Singapore businesses, global INSPIRE offers a selection of over 60 complimentary experiences that qualified MICE groups visiting Singapore can enjoy.

The launch of INSPIRE follows a strong performance of BTMICE visitors to Singapore.

In 2018, Singapore welcomed over 2.9 million BTMICE visitors, a growth of 12.1% from 2017.

Tourism receipts1 rose 7.2% to reach SGD4.68 billion in 2018, compared to the same period in 2017.

Singapore Tourism Board deputy chief executive Melissa Ow said: “We are delighted to launch the global INSPIRE programme on the back of our stellar results for BTMICE visitors to Singapore in 2018.

“Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups in Southeast Asia and specific regions; the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more.

“Together with local businesses in Singapore, STB has curated a selection of group experiences from dining to social networking, from attractions to thematic tours, as well as unforgettable team-building experiences, all tailored with the MICE visitors’ profile in mind.”

Global INSPIRE sets out to engage and enrich the MICE meetings experience.

According to the American Express 2019 Global Meetings and Events Forecast Report, engaging participants is considered the key to achieving an optimal meetings outcome. Planners are looking beyond the smooth execution of a meeting and are considering.

[1] The tourism receipts exclude Sightseeing, Entertainment and Gaming (SEG)

(Source: STB)