SINGAPORE 4 June 2019: With four months to go before it opens its doors, 16 October, ITB Asia says it is already attracting unprecedented exhibition demand from both regional and national tourism organisations.
In its first report on the upcoming event, it reports 58 NTOs and RTOs will be represented at the show representing year-on-year growth of 23.8% and 25% respectively in the securing of exhibition space compared to 2018. This surpasses previous levels set for ITB Asia by this stage in the year.
Building on the 2018 trade show’s record-breaking number of attendees of over 11,000, the 2019 event will see at least 19 new NTOs and RTOs.
The strongest participation comes from Asia, with Southeast Asia well represented, and newcomers Myanmar and RTO Jakarta, taking part. North Asia will see an expanded South Korean contingent with RTOs from Gyeonggi, Jeju and Seoul securing their own booths.
South Asia will also see a larger presence as new exhibitors such as Bhutan, the Maldives, and Sri Lanka join India while Central Asia is represented by Uzbekistan which will be taking part for the first time.
Europe has seen a 37.8% increase in exhibitors buoyed by an increase in interest from southern and eastern Europe.
The Balkan states of Macedonia, Montenegro and Serbia will be taking part for the first time along with the Czech Republic and Estonia.
Compared to previous years, Hungary and Russia will also bring larger contingents. New RTOs from East Bavaria, Franconia, Frankfurt and Magdeburg will also be part of a larger German contingent with existing destinations like Berlin and Saxony, present at ITB Asia 2019.
“We had a remarkable turnout in 2018 and all the signs point to ITB Asia 2019 being even more successful. The increased interest and high confirmed demand for exhibition space from NTOs and RTOs at ITB Asia 2019 affirms the value associated with ITB Asia as the leading travel trade show for Asia and beyond,” said show owner, Messe Berlin (Singapore) managing director Katrina Leung
The World Tourism Organization (UNTWO), highlighted that tourism is one of the most powerful drivers of economic growth and development.
The predicted target of 1.4 billion international tourist arrivals by 2020 was reached in 2018. The Asia-Pacific region contributed 343 million international tourist arrivals into the region for 2018, a growth of 6% compared to the previous year.
ITB Asia 2019 will return to its familiar venue of the Sands Expo & Convention Centre as part of its partnership with Marina Bay Sands as the official partner hotel. This year will see Oneworld, taking part as the Official Airline Alliance for the first time.
