DUBAI, UAE, 24 May 2019: All the features in the Emirates app are now available in Arabic, giving the app 19 languages.
The Emirates app currently receives an average of 600,000 monthly downloads and allows users to search, book and manage their flights as well as their Emirates Skywards accounts.
Emirates is the only airline globally to have its mobile app available in Arabic, English, Traditional and Simplified Chinese, Czech, French, German, Greek, Italian, Japanese, Korean, Portuguese (Brazil & Portugal), Polish, Russian, Spanish, Thai and Turkish.
In recent years, the airline has been using analytical and customer behaviour insights to constantly improve its digital channels. Last financial year, a quarter of all ticket sales were made on its web and mobile channels and over 40% of customers checked-in online for their flights.
“We have worked very hard to ensure our customers enjoy the same high-quality Emirates experience in the digital world as they do when enjoying our award-winning physical product and service,” said
the airline’s senior vice president, corporate communications, marketing and brand (digital), Alex Knigge.
“Our app has become a useful travel companion for more than 1.5 million travellers a month and it ensures a seamless customer journey on the go. We will continue to invest in mobile to provide enjoyable customer experiences to make travel as seamless as possible,” he said.
Earlier this year, the Emirates app was enhanced with new technology allowing customers to create bespoke playlists of their inflight entertainment ahead of their travels and sync it to their seats once on board, providing a world-class travel experience.
It also introduced 3D seat models, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and all the Emirates B777 aircraft types, allowing users to navigate through the economy, business and first class cabins, as well as the iconic onboard lounge and shower spa on the A380 using navigational hotspots.
The airline clinched the ‘Best Digital Strategy’ award for this innovation at this year’s Gulf Customer Experience Awards. The VR technology is being deployed to other functions of the airline and emirates.com will soon host virtual models of its airport lounges across the world.
Emirates’ digital channels continue to push boundaries as it explores more emerging technology and prepares to integrate Artificial Intelligence (AI) to improve the customer experience later this year.