Centara launches new privilege club

BANGKOK, 11 April 2019: Centara Hotels & Resorts is launching “Centara Privilege Club”, a brand new benefits programme that offers exclusive privileges, discounts and experiences to Centara customers.

Members joining Centara Privilege Club receive lifestyle benefits focused on food and drink, accommodation, spa and including attractive guaranteed savings, such as available complimentary night’s stay and cash certificates.

“Centara Privilege Club was created to strengthen the loyalty of Centara’s biggest fans and frequent visitors,” said Centara vice president brand, marketing & digital Tom Thrussell. “The programme features an array of privileges well suited to our guests’ lifestyles and provides unbeatable dining, drinking, hotel room, spa and other benefits that keep our guests returning again and again”.

Centara Privilege Club is a paid membership programme with privileges available at all Centara Hotels and Resorts properties throughout Thailand.

Members are guaranteed experiences, savings and recognition, and can use their benefits to host parties of family, friends and colleagues at a great value.

Centara launches Centara Privilege Club via collaboration with Hospitality Marketing Concepts (HMC), a leading provider of paid membership loyalty programmes, to create a loyalty programme to meet the needs of its operating 33 hotels in Thailand.

The Centara Privilege Club is technology-driven and features an industry-leading mobile app that lets members redeem digital e-certificates and eliminate out-dated paper-based voucher booklets and plastic membership cards.

The app also delivers targeted mobile push notifications about hotel promotions based on geo-location, preferences and purchasing behaviour.

This technology focus is in keeping with both Centara’s focus to meeting the needs of today’s smartphone generation, and its commitment to sustainability and the reduction of paper and plastic usage.

The programme is distinct from and complementary to Centara’s CentaraThe1 loyalty programme, which is free to join and sees members earning points for stays and on-property spend, which can then be redeemed for future stays and a variety of other benefits.

The CentaraThe1 programme currently has over 3 million members and they have the option to use their earned points to purchase a Centara Privilege Club membership.

Learn more about Centara Privilege Club membership benefits and become a member only by visiting https://centaraprivilege.com.