SINGAPORE, 8 February 2018: Changi Airport Group and Xiamen Airlines have signed a second Memorandum of Understanding (MOU) to build network connectivity and passenger traffic between Singapore and China.
Changi Airport Group’s managing director for Air Hub Development Lim Ching Kiat, and Xiamen Airlines director passenger marketing & sales committee, Zheng Congming signed the agreement Wednesday.
The renewal of the partnership follows a successful first MOU signed in 2015 between CAG and Xiamen Airlines, and builds on the cooperation established over the past three years.
The latest version will see CAG working with Xiamen Airlines to increase flights and explore opportunities to establish new city links, while conducting joint campaigns to grow passenger traffic between the two countries.
Between 2014 and 2017, Xiamen Airlines registered a healthy three-year compound annual growth rate of 12% for passenger traffic at Changi Airport, and was the third largest Chinese carrier at Changi in 2017.
The carrier currently operates four daily services between Singapore and China, to the cities of Dalian, Fuzhou, Xi’an and Xiamen.
Xiamen Airline’s subsidiary, Hebei Airlines, also launched a daily service from Singapore to Shijiazhuang (via Hangzhou) last year, establishing a new city link for Singapore in China.
Together with Hebei Airlines, the two carriers now offer more than 6,000 one-way seats weekly from Singapore to six destinations. With more than 420,000 passengers travelling to and from these Chinese cities last year, traffic has increased by almost 50% since 2014.
CAG and Xiamen Airlines have also rolled out joint marketing campaigns to promote travel between Singapore and China, with travel seminars organised in Fuzhou, Xi’an, Xiamen and Zhengzhou.
These seminars were conducted to raise the awareness of Singapore’s travel attractions as well as Changi Airport’s facilities and services for travel partners. To grow inbound traffic to Singapore, radio advertisements were also launched in Dalian and Hangzhou.
Exclusive retail and dining promotions at Changi Airport were also offered to passengers travelling on Xiamen Airlines in the past three years, with thousands of redemptions made during this period.
During Chinese New Year Xiamen Airlines and Hebei Airlines will also launch an additional 101 services between Singapore and China in February and March, to cater to the increased demand for flights during the festive period. This translates to an additional 17,300 seats during this period.
China is Changi Airport’s third largest country market, with 6.3 million passengers travelling between the two countries last year, growing 12% year-on-year compared to the year before. Singapore is now connected to 34 cities in China, with more than 350 weekly services to these destinations by 13 airlines.