VALENCIA, Spain, 20 March 2026: Arival, a global leader in insights and events for the tours, activities, attractions, and experiences sector, has announced the full speaker lineup and expanded programme for Arival 360 Valencia, taking place at the Centre de Congressos from April 27–29, 2026.
This year’s theme, “The Tomorrow Operator: Europe & the Future of Tours & Experiences,” sets the stage for a forward‑looking programme designed to help operators navigate a rapidly evolving landscape.
In a period defined by rising demand, disruptive technology, overtourism pressures, and shifting traveller expectations, Arival 360 Valencia will provide operators with the insights, tools, and connections they need to build resilient, future‑ready businesses. The event will feature original Arival research, executive perspectives, hands‑on workshops, and peer‑to‑peer learning, all tailored to the realities of running and scaling an experiences business in 2026.
“The experiences sector is at a turning point,” said Arival, CEO and co-founder Douglas Quinby. “From the rise of AI to the challenges of overtourism and the shifting expectations of travellers, operators must rethink how they deliver, distribute, and grow. This year’s Arival 360 in Valencia is about equipping the industry with the insights and connections to thrive in this new era.”
Arival 360 Valencia brings together more than 60 speakers from across the global experiences ecosystem – including operators, OTAs, technology innovators, culinary experts, multi‑day specialists, and destination voices. The speaker lineup includes:
- Doug Weiss, Airbnb
- Guillermo Oxangoiti, TUI Musement
- Josh Carr, Intrepid Travel
- Kristin Dorsett, Viator
- Matt Jones, Klook
- Dan Christian, Travel Trends Podcast
- Andrès Spitzer, Civitatis
- Brennen Bliss, Propellic
- Sam Jefferies, Bókun (Tripadvisor)
- Christian Watts, Magpie Travel
- Roisin O’Sullivan, Walks
- Travis Pittman, TourRadar
- Robin Harnish, OCTO
- Sean Finelli, The Tour Guy
This year’s event introduces several new programme elements designed to reflect the sector’s most dynamic areas of growth, and there will be three dedicated Experience Streams – AI for Experience Creators, Multi‑Day Experiences, and Culinary Experiences.
Arival 360 Valencia will also be more accessible than ever, with sessions delivered in both English and Spanish and AI‑powered translation available in more than 15 languages.
Valencia provides an ideal backdrop for a conference focused on the future of experiences. The city blends rich cultural heritage with a thriving culinary scene, innovative urban development, and a strong commitment to sustainability. From its historic old town and iconic City of Arts and Sciences to its Mediterranean coastline and renowned gastronomy, Valencia reflects the spirit of the experiences that inspire travellers worldwide.
(Source: Arival)
