SINGAPORE, 21 October 2025: Agoda has announced a new partnership with the UK’s largest hotel chain, Premier Inn, making the hotel’s portfolio of over 900 properties across the UK, Germany and Ireland available to Agoda’s customer base.
This collaboration will deliver a greater choice and value to Agoda’s travellers, particularly those from Asia, who are increasingly seeking quality, reliable accommodation as they explore destinations across the UK, Germany and Ireland.
Interest in travel to the UK and European region is on the rise among Asian travellers, with Agoda data showing a 20% increase in searches in 2025 compared to the same period in 2024. Excluding intra-Asian destinations, the UK ranks among the top five most searched international destinations for travellers from Asia.
With the addition of Premier Inn’s extensive network to its platform, Agoda is not only expanding its accommodation offering but also supporting Premier Inn’s ambition to reach new international audiences. Agoda’s deep roots and digital expertise in Asia offer Premier Inn the opportunity to tap into the region’s dynamic outbound travel market, connecting millions of travellers with high-quality, great-value stays as they plan their next adventure.
“Premier Inn’s commitment to delivering great value, consistent quality, and ensuring every guest enjoys a good night’s sleep are shared values that underpin Agoda’s mission to make travel more accessible and rewarding. Together we’re bringing trusted stays to millions of new travellers across Asia and beyond,” said Agoda Senior Vice President of Supply, Andrew Smith.
(Source: Agoda).
