Reputation rules the roost

July 13, 2017 by  
Filed under Don Ross, Travel Logs

BANGKOK, 13 July 2017: A country’s tourism rises and falls on its reputation and also on what research identifies as its emotional connection, or how international travellers relate to and perceive a destination.

Apparently Thailand has plenty in the positive emotional connection department, according to the 2017 Country RepTrax study, released last week, but it needs to work on its overall reputation index.

Reputation Institution established in 1997 has been tracking the reputation score of 55 top GDP countries worldwide for the last 12 years. Read more