BERLIN, 11 March 2026: The Maldives will take centre stage as the Official Host Country of ITB Berlin 2027, presenting the beauty, diversity and hospitality of the island nation in the Indian Ocean to the global travel industry at the World’s Leading Travel Trade Show.
The partnership was officially sealed during ITB Berlin 2026.
Visit Maldives (MMPRC) CEO and Managing Director Ibrahim Shiuree and Messe Berlin CEO Mario Tobias signed the agreement during an official photo ceremony at the Maldives’ stand in Hall 5.2.
“We are delighted that, 10 years after their first appearance as Host Country, the Maldives will once again take centre stage at ITB Berlin. This long-standing partnership underscores the importance of ITB Berlin as a global platform and highlights the Maldives’ prominent role in the international travel industry,” explained Tobias.
Four people standing behind a high table, the two people in the middle smiling and holding hands for the camera.
As Host Country of ITB Berlin 2027, the Maldives will present the full diversity of its tourism offering: from luxury resorts and boutique properties to diving experiences, water sports, wellness retreats and cultural encounters. Sustainability remains integral to the country’s tourism strategy, with numerous initiatives dedicated to protecting marine ecosystems and supporting local communities.
The year 2027 has been officially designated “Visit Maldives Year”, a landmark national tourism initiative aimed at highlighting the Maldives’ unique appeal on the global stage. Announced by the Maldives President, Dr Mohamed Muizzu, the campaign will emphasise the country’s commitment to sustainable growth, international collaboration, and the continued development of its tourism sector as a key driver of the economy.
Through a series of global marketing efforts, including participation in major travel events, roadshows, and targeted digital campaigns, “Visit Maldives Year” will showcase the islands’ natural beauty, cultural richness, and world-class hospitality to travellers and partners worldwide, reinforcing the Maldives’ position as a leading long-haul destination.
(Source: ITB Berlin)
