HO CHI MINH CITY, 5 March 2026: JLL Hotels & Hospitality Group, a professional services firm specialising in real estate and investment management, announced this week its advisory role in two significant hotel transactions in Vietnam, contributing to what is projected to be a record-breaking year for the country’s hospitality investment market.
Both the PARKROYAL Saigon and Hotel Perle D’Orient Cat Ba transactions were advised by JLL Hotels & Hospitality Group.
PARKROYAL Saigon, with 186 keys, was sold by Singapore-based UOL Group Limited to a domestic investor. Domestic investors sold Hotel Perle D’Orient Cat Ba to a consortium of international investors. The combined transaction volume of both deals reached USD53.7 million.
The transactions are part of a broader surge in hotel investment activity in Vietnam, with JLL forecasting the market to reach USD200 million in transaction volume by 2026. This milestone positions Vietnam as an increasingly prominent destination on the Southeast Asian hospitality investment landscape.
“Vietnam is front-and-centre within the global hospitality investment conversation, and these landmark transactions underscore Vietnam’s emergence as a major player in the regional hospitality investment market. Well-capitalised Vietnamese investors, including hospitality specialists and diversifying corporations, are driving transactions across urban and resort properties. In contrast, foreign investors selectively target premium institutional-grade assets, as highlighted by these recent transactions,” said JLL Hotels & Hospitality Group Senior Vice President, Investment Sales, Asia Karan Khanijou. “Our revised forecast of USD200 million for 2026 reflects the growing confidence international and regional investors have in Vietnam’s hotel sector fundamentals and long-term growth trajectory.”
JLL Hotels & Hospitality Group provided transaction advisory services for both Vietnam deals, leveraging local market expertise and extensive regional networks to connect international capital with premium hospitality assets.
“Vietnam’s entry into the USD200 million transaction threshold marks a significant inflexion point for the market,” added JLL Vietnam Country Head, Trang Le. “While still developing compared to more established markets like Thailand and Singapore, Vietnam offers compelling fundamentals, including robust economic growth, expanding tourism infrastructure, and attractive entry valuations for quality assets.”
Vietnam’s hospitality investment market benefits from the country’s strategic location, rapidly growing middle class, and government initiatives promoting tourism development. The market’s progression toward USD200 million in annual transaction volume signals its transition from an emerging opportunity to an established component of regional hospitality investment strategies.
(Source: JLL’s Hotels & Hospitality Group)
