BERLIN, 2 March 2026: ITB Berlin is turning 60 as it raises the curtain on a new trade show year with a special anniversary edition from 3 to 5 March 2026.
Events will officially kick off with the opening press conference on Monday, 2 March 2026, offering media representatives a concise overview of key industry trends, strategic developments and the main topics at arguably the world’s leading travel trade show.
Messe Berlin CEO Mario Tobias will present the highlights, topics, and trends of the 60th-anniversary edition, along with the Host Country, Angola, represented by Angola’s Minister of Tourism. Márcio de Jesus Lopes Daniel
EU Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas, will speak about the new EU strategy for sustainable tourism and the current priorities of European tourism policy.
Phocuswright Senior Vice President Content, Mitra Sorrells, will present the latest market data and trend analyses, including on global market growth in so-called growth regions (Middle East, Latin America, India) and the growing use of AI in the travel sector.
Following the press conference, media representatives join a behind-the-scenes tour, which will offer a preview of selected stands and key areas of the trade show before it officially opens.
On Monday at 1600, the UN Ministers’ Summit at ITB Berlin will take place. The opening day will conclude with the newly organised ITB Berlin Opening Gala, featuring Angola as the official host country.
About ITB Berlin
The ITB Berlin 2026 exhibition halls are open to trade visitors from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the leading trade show for the global travel industry. In 2026, it celebrates its 60th anniversary under the motto “Discover the stories behind 60 years of legacy.”
At the same time, the ITB Berlin Convention will take place under the theme “Leading Tourism into Balance,” bringing together 400 top speakers from business, science and politics on four stages and across 17 thematic tracks to explore the key challenges and opportunities shaping the future of the industry.
At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors.
(Source: ITB Berlin)
