SINGAPORE, 13 January 2026: Digital travel platform Agoda has introduced the Booking Form Bot, an AI-powered chatbot designed to answer travellers’ booking-related questions at the final stage of the booking journey.
The new tool helps travellers answer last-minute questions and complete their reservations with ease and confidence.
Internal research by Agoda found that 28% of users navigate back to the property page from the booking page to re-check trip details. Customer research revealed that the main reasons to pause or exit the booking journey are questions about promo codes, cancellation policies, and price discrepancies.
The Booking Form Bot addresses this by providing instant, context-aware answers to questions such as “Can I cancel for free?” “Does this booking qualify for cashback?”
Building on the success of Agoda’s Property AMA Bot, which answers over 30,000 hotel-related questions daily, the Booking Form Bot extends this capability to the checkout experience. The bot automatically understands the user’s booking session, including the selected property, room type, rate plan, and associated terms, allowing it to deliver accurate, personalised responses without requiring users to repeat details or leave the page.
Users can access the Booking Form Bot by tapping the chat icon on the booking form page, available through the Agoda app and mobile browser.
With the launch of the Booking Form Bot, Agoda continues to invest in AI-powered tools that make travel planning simpler, faster, and more intuitive for millions of travellers worldwide.
(Source: Agoda)
