Tripadvisor tools: Spotlight and Reputation

SINGAPORE, 2 November 2020 : Tripadvisor is offering hotels two new technology solutions — Spotlight and Reputation Pro to rebuild travel confidence and improve revenue.  

The combined launch signals Tripadvisor’s increased focus on delivering technology solutions that will help the hospitality industry recover in the wake of the Covid-19 pandemic.

The two new tools follow the recent launch Travel Safe and Contactless Menus and the global rollout of Menu Connect earlier this year.

“Since the start of the pandemic, we’ve increased our focus on making the business of hospitality easier for hoteliers,” said Tripadvisor general manager of hospitality solutions Martin Verdon-Roe. “The launch of Spotlight and Reputation Pro, alongside our existing Business Advantage and Sponsored Placements solutions, marks a huge step forward in our efforts to help hoteliers navigate the pandemic in the short term and position their business for a return to profitable growth in the long term.”

With travel trends and market demand changing rapidly as the world adjusts to Covid-19, hoteliers can no longer rely only on historical data to forecast demand and set competitive nightly rates.

Through a built-in partnership with OTA Insight, a market leader in data intelligence for the hospitality industry, Spotlight combines Tripadvisor’s insights into where travellers are searching for rooms with other important travel data to provide forward-looking, actionable data. It enables hoteliers to anticipate future demand, ensure their property is priced competitively, and monitor parity issues across their distribution channels.

Rate Spotlight

Hotels can compare nightly rates with the competition on one dashboard across room types and length of stay.

They can adjust rates based on the most accurate, real-time intelligence

Drill into nightly rates by market and channel to identify parity issues, and monitor whether distribution partners are undercutting them on price

Market Spotlight

Hotels can anticipate future demand by using the massive scale of Tripadvisor, combined with other important travel data such as flights, alternative accommodation and others,

Reputation Pro

Hoteliers can leverage Tripadvisor’s heritage as the review platform that people trust around the world to greatly increase traveller confidence to book.
Hoteliers can lean on the Tripadvisor brand to accelerate their collection of high-quality reviews via email, text message and mobile app.
They receive real-time review notifications, so they never miss a new review.
They can respond to reviews across multiple platforms – including Tripadvisor, Google and Facebook – from one dashboard.

Users can also access Tripadvisor’s industry-leading review insights, including sentiment analysis, to identify specific aspects of the guest experience that are driving positive or negative feedback and make adjustments to the customer offers to improve the hotel’s brand reputation. Spotlight and Reputation Pro will be available alongside Tripadvisor’s popular Sponsored Placements and Business Advantage solutions.

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