LONDON, 8 February 2018: The Chinese are travelling overseas in bigger numbers than ever to celebrate the up-coming New Year – the Year of the Dog.
Daily international departures are ahead 11% on a comparable period last year – according to latest figures from ForwardKeys, which predicts future travel patterns by analysing 17 million flight booking transactions a day.
Chinese tourists are heading for destinations worldwide, including many in Southeast Asia, which will experience an additional uplift because as Chinese travellers avoid South Korea, due to a diplomatic rift following the deployment of THAAD missiles there.
Current bookings show that travellers will begin to peak from 10 to 14 February, ahead of the Chinese New Year (16 February) and the following Golden Week holiday.
Globally, Asia-Pacific is the top destination region. It has a market share of 76%, ahead 13%. But other parts of the world – The Americas, Europe and Africa & the Middle East, are showing steady, healthy growth, as the Chinese become increasingly attracted to international travel.
Japan, Thailand and Taiwan hold their positions as the top three destination countries. New Zealand tops the list of the fastest growing destinations – ahead 30% on last year, followed by Vietnam, ahead 22.5%, and Hong Kong, ahead 18.3%.
The pattern for Chinese people heading home after the celebrations tracks last year’s movement – peaking on February 21 at the end of Golden Week.
Two airports in Japan see the greatest increase in returning numbers – Sapporo, ahead 40%, and Osaka, ahead 39%. They are followed by Phuket, Thailand, ahead 34%. Significantly, Dubai, also ahead 34%, is seeing more Chinese visitors than ever.
Chicago tops the list of those airports benefiting from Chinese homeward bound transfers.
ForwardKeys CEO and co-founder, Olivier Jager, said: “The Chinese are enjoying more and more foreign travel as their outlook becomes increasingly international. It means that businesses have an excellent opportunity to provide services and goods to a growing Chinese clientele that is increasingly demanding and affluent. Purchases made en route play a big part in Chinese activity when travelling, which is why our latest figures will be of particular interest to global and duty-free retailers.”