SINGAPORE, 12 March 2026: Taiwan Tourism Administration (TTA) will participate in the upcoming NATAS Travel Fair from 27 to 29 March 2026, with an enhanced Taiwan Pavilion that underscores the destination’s strong tourism ties with Singapore.
The participation comes amid a sustained recovery between Singapore and Taiwan, reflecting Singapore’s continued position as one of Taiwan’s key inbound visitor markets in Asia.
Tourism flows between Singapore and Taiwan remain strong and consistent. According to TTA, Taiwan welcomed around 1.35 million visitors from Singapore between 2023 and 2025, reaffirming Singapore as a high-value source market for Taiwan.
The sustained volume of visitors highlights continued outbound interest among Singapore travellers, supported by Taiwan’s diverse travel content and convenient accessibility.
This momentum is supported by strong air connectivity with wide flight options across multiple Taiwanese gateways, positioning Taiwan as an accessible and convenient short-haul destination for Singapore travellers seeking food, culture, nature and seasonal experiences.
Taiwan’s participation in NATAS Travel Fair 2026 is a commitment to strengthening bilateral tourism exchanges and engaging directly with both consumers and trade partners in Singapore.
A refreshed Taiwan Pavilion at NATAS will present “Taiwan 100 Ways” and “Taiwan, Always On” creative concepts.
A key expression of these “100 Ways” is the “Taiwan, Always On” experience. As an always-on destination, “Taiwan is safe to explore 24 hours a day, seven days a week, across all four seasons.”
Pavilion highlights
FOCASA Circus Performance: Taiwan’s first professional contemporary circus company will present a dynamic performance inspired by the island’s rhythm from dawn to late night, featuring swinging ladders and juggling.
Experience the Creative Soul of Taiwan: Visitors can discover their own “Taiwan Way” through interactive cultural workshops, including Indigenous Costume Bookmark Weaving, Sustainable Paper Art and Mosaic Coaster DIY – immersive experiences that blend traditional craftsmanship with modern sustainable living.
Complementing the consumer-facing showcase at NATAS, TTA will host the Taiwan Tourism Workshop on 30 March 2026. The workshop will bring together Taiwanese tourism stakeholders and Singapore’s travel trade to exchange market insights, explore product development opportunities, and strengthen industry collaboration.
The workshop will feature a Taiwanese delegation of nearly 30 exhibitors – including tourism boards, hotels, and travel agencies. They will engage directly with Singapore’s travel trade to support the development of new itineraries and packages tailored to Singapore travellers.
Taiwan’s participation in NATAS Travel Fair and the organisation of the Taiwan Tourism Workshop reflect a broader strategy to sustain momentum in Singapore–Taiwan travel and support continued growth in visitor arrivals.
By presenting both consumer-facing and trade-focused initiatives under a cohesive narrative, the upcoming activities aim to reinforce Taiwan’s presence in the Singapore market while deepening engagement across the travel ecosystem — from travellers and media to trade partners.
(Source: TTA)
