KUALA LUMPUR, 11 March 2026: The Ministry of Tourism, Creative Industry and Performing Arts Sarawak has reaffirmed its support for business events organisers throughout Malaysia, emphasising that collaboration between Sarawak and other parts of the country will be key to the next four years of Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030).
The message was highlighted during Business Events Sarawak’s (BESarawak) Ramadan engagement series in Kuala Lumpur, part of a broader initiative to strengthen partnerships with the national business events ecosystem, expand future bid pipelines, and position business events as a strategic driver of long-term economic and social impact.
The engagement also comes at an important moment as Sarawak enters the final phase of its development roadmap. As the strategy nears its end, working with industry partners across Malaysia will be key to turning strategic goals into real results for the industry and communities.
“The Ministry of Tourism, Creative Industry and Performing Arts Sarawak, through Business Events Sarawak, remain committed to supporting organisations across the country that wish to bring impactful business events to Sarawak,” stated The Honourable Datuk Snowdan Lawan, Deputy Minister for Creative Industry and Performing Arts Sarawak, who represented the Minister of Tourism, Creative Industry and Performing Arts Sarawak, The Honourable Dato Sri Abdul Karim Rahman Hamzah at the Kuala Lumpur engagement session.
“Collaboration has always been the driving force behind Sarawak’s success as a business events destination,” said Jason Tan Chin Foo, Acting Chief Executive Officer of BESarawak. “Through our legacy impact initiatives and comprehensive support for business event organisers, we aim to strengthen the contributions of every industry player and foster meaningful partnerships that deliver lasting legacies for Sarawak, Malaysia and beyond. Initiatives such as the Academic Mobility Programme also enable universities to organise study tours and technical visits to Sarawak, further connecting academia with industry and supporting our vision to position Sarawak as the Legacy Capital of Business Events in Malaysia and Borneo.”
The Academic Mobility Programme is a new initiative that enables universities to organise and host study tours and technical visits to Sarawak. The aim is to strengthen the bridge between research and local priorities, allowing students, researchers and academic institutions to engage directly with Sarawak’s industries, communities and development sectors.
About Business Events Sarawak
Business Events Sarawak (BESarawak) is a strategic advisor driving legacy impact through business events. As a Sarawak Government non-profit, we provide advice, support, and services to develop and host impact-driven events that deliver lasting value.
The business events industry is a key contributor to Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030), with BESarawak trusted to facilitate outcomes that support Sarawak’s sustainable growth and advance the United Nations’ Sustainable Development Goals (UN SDGs). More at www.businesseventssarawak.com.
(Source: BESarawak)
