SHENZHEN, 5 November 2025: Dida Holdings, a distributor of global and travel content, has introduced its new group structure, bringing together its portfolio of companies and brands under the Dida Holdings umbrella.
The new structure reflects Dida’s evolution from a leading travel distribution platform into a diversified global travel tech ecosystem spanning three pillars — travel, technology, and new ventures.
Following the appointment of Daryl Lee as Group CEO in October, Dida Holdings has confirmed the next phase of its transformation to ensure its status as one of the world’s leading AI-driven travel technology groups.
The new group identity — now live at didaholdings.com — unites Dida’s family of companies and brands under a single vision to become the partner of choice in the travel ecosystem through AI, automation, and next-generation connectivity.
Dida Holdings, Founder and Chairman Rikin Wu said: “We’ve built one of the world’s most advanced B2B travel distribution platforms. With the creation of Dida Holdings, we’re scaling that technology across every part of the travel value chain – enabling partners to share in the growth of an AI-first global platform.”
Under the new entity, Dida’s core travel divisions — Dida Hotels, Dida Flights, Dida Go, and Dida Experiences — will continue to expand their reach globally, powered by AI-enabled technology and deep data insights. Supporting these initiatives are Dida’s dedicated technology and innovation units, which focus on AI applications in dynamic pricing, connectivity, content automation, and sustainability.
Dida Holdings Group CEO Daryl Lee added: “Under Dida Holdings, the group’s key divisions — Dida Hotels, Dida Flights, Dida Go, and Dida Experiences — are positioned to drive sustained global expansion. These business units are supported by dedicated technology and innovation hubs focused on AI applications in dynamic pricing, connectivity, content automation, and sustainable operations”, Lee concluded.
About Dida
Founded in 2012 and headquartered in Shenzhen, Dida is a global AI-first travel technology group that combines the scale and innovation of China with the diverse needs of international travel partners. Through its core business lines — Dida Hotels, Dida Flights, Dida Go and Dida Experiences — the company connects high-quality travel content from hotels, airlines, and ancillary providers to the world’s travel agencies, TMCs, tour operators, OTAs, and wholesalers.
(Source: DIDA Holdings Group)
