Portugal records Europe’s highest tourism growth

BANGKOK, 7 October 2019: The World Travel & Tourism Council praised the Portuguese Government for making the tourism industry a priority that generated an 8.1% increase in 2018,  to contribute EUR38.4 billion (USD45.5 billion) to the nation’s economy.

Research conducted by WTTC shows that in 2018, EUR1 in every EUR5 in Portugal came from tourism. Furthermore, the Travel & Tourism sector grew by one of the highest rates in Europe and contributed one in five of all jobs in the country, further demonstrating the importance of the sector to the country.

Research also confirmed that the growth rate was the highest of any country in the European Union and significantly above the EU average of 3.1%.

The sector employed 1.05 million people or 21.8% of all jobs. Portugal attracted 85% leisure seekers and 15% of business travellers.

WTTC predicts the Portuguese travel and tourism sector will grow by 5.3% this year, more than double the European average of 2.5%. Named the ‘Best World Destination’ and the ‘Best Tourist Destination’ in Europe for the past three years at the prestigious World Travel Awards, Portugal continues to attract millions of international visitors to its shores each year, with strong growth from non-traditional markets such as the USA (+21.8%), Canada (+21.3%), China (+16.8%) and Brazil (+13%).