BANGKOK, 25 July 2019: The Tourism Authority of Thailand launched an online video sharing campaign, this week, that ‘dares’ foreign tourists and expatriates in Thailand to accept four challenges.
The challenges are the storyboards for videos that participants post on social media and share with friends using the #WeDareYouThailand hashtag.
The four challenges are: Muay Thai (Thai boxing); Thai language; Khon (Thai masked dance-drama) and Ruesi Dat Ton (Thai yoga).
Those who complete the challenges depicted in the videos get the chance to win a trip to Thailand or other prizes.
TAT Governor Yuthasak Supasorn said, “We Dare You’ encourages participants from around the world to accept the challenge set by TAT and explore their inner ‘Thainess ‘in every video that they post.
“The activity promotes a range of ‘Thainess’ elements and experiences through the four challenges. We hope that it will help encourage repeat visits by tourists who appreciate these timeless traditions and cultures of Thailand.”
He added that anyone could join the ‘We Dare You’ campaign by registering on the website that includes special privileges, articles and travel information.
The TAT’s ‘We Dare You’ challenge runs from now until 31 July.
