New event launch — ITX Indonesia Tourism Xchange


JAKARTA, Indonesia, 16 March 2026: Indonesia’s tourism and hospitality sector will gain a new national industry platform with the launch of Indonesia Tourism Xchange 2026 (ITX 2026).

The forum will engage with hotel owners, operators, investors, and senior decision-makers from across the archipelago to examine the forces shaping the country’s tourism economy amid renewed growth and increasing complexity.

(Left) Sherona Shng, Regional Vice President, Operations Asia at Langham Hospitality Group. (Right) Indonesia Tourism Xchange (ITX) 2026 logo, designed by QUO Global.

Taking place on 12 May 2026 at The Langham, Jakarta, the event will reflect Indonesia’s distinctive tourism realities — scale, cultural depth, and extraordinary diversity of destinations — while addressing the evolving demands of travellers, brands, and capital. The programme spans the full spectrum of hospitality, from luxury and lifestyle to performance, investment, technology, sustainability, and emerging development models.

The agenda opens with an assessment of Indonesia’s investment climate and tourism outlook for 2026, providing economic context for the discussions that follow. Attention then turns to luxury hospitality, where expectations are shifting rapidly, and brands are being challenged to move beyond traditional definitions of premium service.    

Langham Hospitality Group, Regional Vice President, Operations Asia, Sherona Shng, will explore how luxury in Indonesia is increasingly shaped by cultural intelligence, personalisation, and emotional connection rather than scale or spectacle alone.

Hotel performance and demand dynamics form a central pillar of the program, with a close examination of how Indonesia’s hotels are trading across resort and urban markets, including upper-upscale and luxury assets. Horwath HTL Director for Pacific Asia, Matt Gebbie, will address Indonesia’s tourism prospects for 2026, focusing on where growth is sustainable and where caution is required.

Beyond hotels, ITX 2026 also examines how ownership structures and development strategies are evolving. A dedicated discussion on standalone branded residences reflects the rising importance of residential-led hospitality across Indonesia’s resort and lifestyle destinations, where brands are increasingly used to drive long-term value. C9 Hotelworks Managing Director Bill Barnett will moderate the session.

Indonesia Tourism Xchange 2026 is organised by Horwath HTL, C9 Hotelworks, STR, QUO Global, Greenview, and Delivering Asia, in partnership with Langham Hospitality Group, and supported by the Jakarta Hotels Association, PHRI Indonesia, and the Bali Hotels Association. Attendance is complimentary, with advance registration required.

As Indonesia’s tourism sector matures and luxury becomes more nuanced and experience-driven, ITX 2026 positions itself as an annual industry forum offering clarity on performance, capital, and brand strategy across one of Asia’s most complex and compelling travel markets.

Registration: Indonesia Tourism Xchange 2026 

(Source: Delivering Asia)

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