BANGKOK, 14 July 2025: Minor Hotels, a global hotel owner and operator with more than 560 properties across 57 countries, announces the expansion of its brand portfolio with the addition of four new hotel brands, including the group’s first soft brands.
The newly launched four brands will support Minor Hotels’ continued growth by enabling it to expand into new markets and provide distinctive hospitality offerings across the luxury, premium and select segments.
The Wolseley Hotels
Rooted in the heritage of the iconic Piccadilly restaurant, The Wolseley Hotels is a luxury brand that blends British elegance with European flair and global influence.
Minor Reserve Collection
A luxury soft brand, Minor Reserve Collection is for travellers who seek extraordinary stays that celebrate personal expression and refined distinction.
Colbert Collection
Colbert Collection, a soft brand in the premium segment, will encompass a global collection of independent hotels designed for those fuelled by a passion for culinary excellence and genuine social connection.
iStay Hotels
iStay, a select segment brand, offers stays that are fun and affordable, comfortable and convenient, delivered with minimal fuss.
These brands join Minor Hotels’ existing portfolio of hotel brands — Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH and Oaks — and reflect the group’s commitment to offering its partners and guests a broader range of brand propositions, particularly in the fast-growing soft brand segment.
The expansion of Minor Hotels’ brand portfolio follows the evolution of the Minor Hotels masterbrand in March 2025. The launch of the umbrella brand platform is accompanied by significant investment in the group’s digital infrastructure and distribution strategies, as well as a simplified loyalty proposition under a single Minor Discovery programme.
Minor Hotels Chief Commercial Officer Ian Di Tullio commented: “By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy. These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.”
Minor Hotels says it “is in discussions regarding development opportunities for each of its brands. The first property announcements for The Wolseley Hotels, Minor Reserve Collection, Colbert Collection and iStay in the coming months.”
