Royal Projects: A genuine travel experience

BANGKOK, 30 May 2017: One of the ways to experience genuine Thainess is to learn from the Royal Projects, which were initiated by the Late King Bhumibol Adulyadej, during his 70-year reign.

Tourism Authority of Thailand promotes the country’s Royal Projects many of which are located in secondary destinations in provinces that have yet to realise their full tourism potential. The projects support communities and rural economies to offer a wider range of products than just rice cultivation.

Royal Project tourism is a by-product driven mainly by their success at introducing alternative crops and cool-climate fruit cultivation on the highlands of North Thailand. First domestic tourists visited the projects enthralled by the Late King’s dedication and untiring efforts to improve the lives of rural people.  International tourists followed in recent years providing an additional income for the projects that supports research and community improvements. Read more

TCEB’s domestic MICE priorities

BANGKOK, 15 February 2017: Thailand Convention and Exhibition Bureau has outlined a strategy to boost the country’s domestic MICE industry this year.

TCEB president, Nopparat Maythaveekulchai, said 2017 should establish another milestone for the growth of the domestic MICE market.

Core elements focus on four marketing areas. Read more

TAT pays tribute to Royal Projects

SINGAPORE, 20 October 2016: The Tourism Authority of Thailand unveiled a strategy to promote the country’s Royal Projects under its marketing tagline “Unique Thai local experiences” during ITB Asia, this week.

It hopes the focus on projects that were initiated by the Late King Bhumibol Adulyadej, during his 70-year reign , will introduce the Royal ‘Sufficiency Economy philosophy,’ to a global audience.

Tourism officials from TAT are leading a 100-strong delegation from Thailand, at this week’s ITB Asia hosted in Singapore. Read more