BANGKOK, 15 July 2025: Gother, a tourism service platform operated by Search Engine Optimisation, reports a strong upward momentum following a 300% business growth in just seven months since its launch in 2024.
A joint venture between Beacon Venture Capital (the venture arm of Kasikornbank) and Krungthai Ventures (the venture arm of Krungthai Bank), Gother is stepping up its platform upgrade to target a new generation of travellers by offering a comprehensive travel booking experience. This includes accommodations, flights, car rentals, tour packages, and exciting activities that align with modern travel lifestyles.
Photo credit: Gother. Aiming for the top three in Thailand’s tourism market by 2027.
The platform offers digital integration with mobile banking apps such as K PLUS, Krungthai NEXT, and Paotang, for easy payments and other services. This is expected to help solidify its ambition to become one of Thailand’s top three travel platforms by 2027.
Search Engine Optimisation CEO and founder of Gother Anupong Kriangkrailipikorn stated that since its official launch in 2024, Gother has attracted strong interest from next-gen tourists, achieving fourfold growth in a single year, and expecting to continue rising.”
Three priorities in 2025
Diversifying access channels: Gother services are available through its website and apps on iOS and Android, and linked to leading mobile banking platforms including K PLUS, Krungthai NEXT, and Paotang.
Using AI and technology: Gother is leveraging data analytics capabilities to launch a new version of the application with intelligent AI features later this year.
Expanding partnerships: Gother is growing its network of partners to include top-tier hotels, airlines, and tour operators domestically and globally.
Adopting this strategy, Gother targets THB10 billion in booking value by 2027 and eyes a top-three position as Thailand’s premier homegrown travel platform.
About Gother Gother is a comprehensive travel and lifestyle service platform developed in 2024 by Search Engine Optimisation Co Ltd as a rebrand of the former TraveliGo platform (founded in 2015).
SINGAPORE, 15 July 2025: Accor Plus, a travel loyalty subscription programme in Asia Pacific, announced Monday the appointment of Emilie Couton as its new Chief Executive Officer.
She steps into the role with more than 24 years of experience working with Accor and its subsidiary, D-EDGE Hospitality Solutions, across Europe and the Asia Pacific region.
Photo credit: Accor Plus. Emilie Couton.
“We’re incredibly excited to welcome Couton as CEO at such a defining moment for Accor Plus and the travel loyalty industry. She brings a visionary, energetic and data-driven approach, paired with a passion for hospitality and a deep respect for the people who bring it to life every day,” said Accor Chief Loyalty & E-Commerce Officer, Mehdi Hemici.
Couton has spent more than two decades based in Thailand and Singapore, working in markets throughout the region. She brings a profound understanding of the industry, a keen awareness and appreciation of cultural nuances, and a passion for innovation and growth.
During her tenure at Accor, she has held several senior roles across loyalty, digital marketing, distribution and commercial B2B. Her contributions have played a key role in the group’s significant growth in Asia Pacific, where the network scaled from 250 to 1,200 hotels across 38 brands, consistently delivering above-market performance. Most recently, she served as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digital marketing platform for the hotel industry. She credits these diverse experiences as shaping her unique perspective on the travel loyalty subscription model.
“I’m genuinely thrilled to lead Accor Plus into its next phase, one where the member experience will continue to be at the absolute heart of everything we do. Our focus will be on innovating and personalising each touchpoint, exceeding expectations and creating exceptional value for our loyal members, hotels, business partners and team members,” said Couton.
HONG KONG, 15 July 2025: Following the launch of its Penang and Kuala Lumpur (Subang) routes, HK Express continues its expansion in Malaysia by announcing a new route between Hong Kong and Kota Kinabalu, the capital of Sabah, due to start on 27 November.
The airline is scheduling daily flights to Kota Kinabalu International Airport (BKI) from its home base at Hong Kong International Airport (HKIA).
Photo credit: Hong Kong Express.
Kota Kinabalu is a popular starting point to explore Sabah’s attractions that include the majestic Mount Kinabalu (Malaysia’s highest peak), beaches, designated World Heritage national parks, golf courses and world-class dive sites.
HK Express CEO Jeanette Mao said: “Malaysia has emerged as one of Asia’s most popular travel destinations in recent years, with inbound tourist arrivals surging over 20% year-on-year in the first quarter of this year. Notably, the relaxation of visa policies has significantly boosted arrivals from the Chinese Mainland, now Malaysia’s second-largest international tourist market.
“Seizing this opportunity, HK Express has been actively expanding its Malaysian network since last November. With the addition of Kota Kinabalu to our Penang and the upcoming Kuala Lumpur (Subang)* routes, we now serve three destinations in Malaysia. Moving forward, we remain committed to offering competitive fares and diverse value-added services, empowering travellers to experience Malaysia’s unique charm with greater convenience”
*HK Express launches its daily Hong Kong – Kuala Lumpur Subang (SZB) service on 1 August 2025 using an A320 with 180 seats.
Sabah Tourism Board CEO Julinus Jeffery Jimit added: “We are honoured to welcome HK Express to Sabah and extend our sincere appreciation for selecting Kota Kinabalu as one of its destinations. This new route represents significant potential in enhancing air connectivity, offering travellers from North Asia and beyond greater opportunities to discover Sabah. It also provides seamless access to other destinations across the region and the world through Hong Kong, an important international aviation hub.
“Sabah stands as a unique destination where nature and adventure coexist in remarkable harmony — from the UNESCO Triple Crown site of Kinabalu Park to the world-renowned Sipadan Island, and from encounters with orangutans and rich wildlife to pristine islands, white sandy beaches, and awe-inspiring sunsets. Visitors are invited to enjoy eco-adventures and cultural experiences while contributing to conservation efforts and community well-being, reflecting our commitment to sustainable and responsible tourism.”
To celebrate the launch of the Kota Kinabalu route, the airline is extending a limited-time promotion across all three Malaysian destinations — Kota Kinabalu (Sabah), Kuala Lumpur (Subang), and Penang—with one-way fares starting as low as HKD88 (“Ultra Lite” fares — including one small personal item) for flights to the three Malaysian destinations.
Bookings via the HK Express website or mobile app opened at 1100 on 14 July 2025 and will close at 2345 on 17 July 2025.
Applicable travel periods are as follows:
Kota Kinabalu (Sabah): 27 November 2025 – 28 March 2026 Kuala Lumpur (Subang): 1 August 2025 – 28 March 2026 Penang: 22 July 2025 – 28 March 2026
The airline will deploy an A320 with 180 seats on the route to Kota Kinabalu, due to start on 1 August 2025.
KUALA LUMPUR, 15 July 2025: The Malaysian Association of Tour and Travel Agents (MATTA) has headlined the growing concern in the country’s tourism industry over recent developments affecting land transportation regulations and proposed amendments to the Tourism Industry Act 1992 (TIA) by the Ministry of Tourism, Arts and Culture (MOTAC).
Following a spate of recent tragic incidents involving tour buses, MOTAC has issued an urgent call to reassert regulatory oversight over land transport services. Among the proposed measures raised by MOTAC is the requirement for agencies to provide 24-hour incident reporting on tour vehicles. While MATTA acknowledges the importance of timely accountability and safety, the current approach raises practical concerns.
MATTA has called for clarification from the Road Transport Department (JPJ) on the scope of its policy to suspend drivers involved in road accidents. It remains unclear whether the suspension applies solely to fatal incidents or extends to all cases, including minor ones.
The suggestion of imposing swift punitive measures may place an undue burden on agencies, particularly when the fault lies with a third-party driver or transport operator, not the travel agency as a whole.
“Some travel agencies manage full-scale travel operations, not just transportation,” said MATTA Nigel Wong. “To propose revoking an entire tourism licence due to a transportation-related issue, especially when the fault lies with a third-party driver or the vehicle provider, is neither proportionate nor constructive. Reforms must be fair, targeted, and considerate of operational realities,” he noted.
The Association maintains that any punitive measures should be evidence-based, not blanket in nature, to avoid unintentionally penalising compliant businesses.
“MATTA fully supports the government’s initiative to modernise the Tourism Industry Act. We firmly believe that reforms must be practical, inclusive, and aligned with the realities faced by industry players on the ground,” said Wong. “Recent developments, especially those concerning licensing and compliance, have sparked significant concern among our members. These views must be acknowledged and addressed collectively.”
To tackle this issue, MATTA is currently conducting a nationwide series of Town Hall Sessions to address these pressing concerns. This initiative serves as a platform for direct engagement between MATTA and its members, creating a safe space for open dialogue on the implications of the proposed legislative changes, enabling the collection of feedback from industry players across Malaysia.
The Townhall Series has already taken place in Johor and Kuala Lumpur and will continue in other key regions, including Sabah, Penang, and Terengganu. These sessions are instrumental in capturing ground-level insights and concerns, which MATTA will consolidate into formal feedback for submission to the relevant ministries and agencies.
MATTA’s main priority is to safeguard the interests of its members and ensure that the future of Malaysia’s tourism ecosystem is shaped by policies that are not only visionary but also reflective of on-the-ground realities. These sessions are crucial in capturing ground-level sentiment and actionable input that MATTA will consolidate into formal feedback to be submitted to relevant ministries and agencies.
ABU DHABI, 15 July 2025: Etihad Airways will upgrade its Abu Dhabi- Kolkata service by introducing its next-generation Airbus A321LR, reinforcing its commitment to the Indian market.
Starting 26 September 2025, all Etihad flights between Zayed International Airport, Abu Dhabi (AUH) and Netaji Subhas Chandra Bose International Airport, Kolkata (CCU), will be operated by the A321LR, offering guests an upgraded travel experience across all cabin classes.
Photo credit: Etihad. The Airbus A321LR is designed to bring wide-body comfort to a single-aisle aircraft.
The aircraft is equipped with First Suites, fully lie-flat business class seats, and an economy class featuring 4K touchscreens and high-speed Wi-Fi.
The Airbus A321LR is designed to bring wide-body comfort to a single-aisle aircraft, offering enhanced space, privacy, and premium amenities. The First Suites provide forward-facing, fully flat beds in a 1-1 configuration. Business class features 14 lie-flat seats, and economy class passengers enjoy advanced in-flight entertainment and Wi-Fi connectivity.
PETALING JAYA, 14 July 2025: Sarawak is stepping boldly onto the global culinary stage with the launch of Serumpun Sarawak, a landmark journey that redefines indigenous heritage, food traditions, and cultural creativity as powerful tools for global influence and sustainable economic growth.
Building momentum toward its international debut, Serumpun Sarawak is set to headline two major showcases: Osaka, Japan and Mulu, Sarawak.
Launching gimmick of Serumpun Sarawak by YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak, together with other esteemed guests.
Chef Laura Jane Bara of the Culinary Heritage & Arts Society Sarawak (CHASS) presenting an ethnic cooking showcase, witnessed by esteemed guests at the Serumpun Sarawak launch.
The first journey will take place from 5 to 8 August 2025 in Osaka, Japan, followed by Mulu National Park, Sarawak (October 2025).
Serumpun Sarawak is a multisensory journey that blends Indigenous wisdom, biodiversity, culinary storytelling, and contemporary creativity.
These global stages will feature curated tasting experiences, storytelling installations, and collaborative performances that present Sarawak’s cultural identity in a vibrant, modern context.
Chef Laura Jane Bara of the Culinary Heritage & Arts Society Sarawak (CHASS) presenting an ethnic cooking showcase, witnessed by esteemed guests at the Serumpun Sarawak launch.
Hosted by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP) and the Sarawak Tourism Board (STB), Serumpun Sarawak marks a bold new chapter for the state’s tourism and cultural economy.
The initiative is led by a world-renowned chef and an indigenous gastronomy advocate, Chef James Won, in collaboration with Atlas Collective. More than a gastronomic experience, Serumpun Sarawak is a global invitation to engage with Sarawak as a living ecosystem of biodiversity, creativity, and ancestral knowledge, where indigenous wisdom meets contemporary innovation, and where food becomes a vessel for storytelling, identity, and connection.
“When Kuching earned its designation as a UNESCO Creative City of Gastronomy, it wasn’t simply a feather in our cap; it was a call to action. A signal to the world that Sarawak’s culinary roots run deep — and our ambitions reach far,” said YB Dato’ Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak.
Chef Ramos Jalang Anak Nyawa officially unveiled as the selected apprentice under the Serumpun Apprentice Programme.
“Serumpun Sarawak is our answer to that call. It is where ancestral knowledge meets cutting-edge creativity. Where native ingredients become narrative. Where stories from the lands are translated into unforgettable multisensory experiences.”
The inaugural journey will take place from 5 to 8 August 2025 in Osaka, Japan, as part of an exclusive cultural gastronomy showcase in conjunction with the World Expo 2025. Hosted at Seaside Studio Caso, this immersive event will introduce Japanese and global audiences to the depth and diversity of Sarawak’s indigenous cuisines, ingredients, and creative expressions.
Through curated dining experiences, visual storytelling, and cultural showcases, Osaka will offer a window into Sarawak’s soul, a vibrant confluence of land, people, and culinary heritage.
During October, following its international debut, Serumpun Sarawak will return to its roots with a powerful community-based activation deep in Sarawak’s own natural crown jewel, the UNESCO World Heritage-listed Mulu National Park.
The journey will host a site-specific experience within the park itself, blending indigenous culinary traditions, ecological appreciation, and cultural storytelling in one of the world’s most awe-inspiring environments. The Mulu activation reflects Serumpun Sarawak’s commitment to ensuring that global recognition is always grounded in respect for local communities, biodiversity, and indigenous knowledge systems.
Collaboration sits at the heart of Serumpun Sarawak, with leading Sarawakian organisations such as Earthlings Coffee Workshop, Tanoti Crafts, The Tuyang Initiative, and the Culinary Heritage & Arts Society Sarawak (CHASS) working together to champion indigenous ingredients, craftsmanship, and cultural preservation.
Their shared vision ensures that the journey remains rooted in authenticity, empowering local communities while amplifying Sarawak’s position as a world-class destination for cultural and culinary exploration.
At a media presentation last week, a captivating ethnic cooking showcase and an exclusive preview of The Serumpun Story, a short film encapsulating the essence of the journey, were featured.
A curated coffee experience by Earthlings Coffee Workshop also highlighted Sarawak’s emerging status as a terroir for exceptional coffee cultivation, blending tradition, sustainability, and global potential.
Serumpun Sarawak represents the next evolution of Sarawak’s tourism and cultural landscape, where heritage is not frozen in time but continually reimagined, shared, and celebrated.
It is an invitation to the world to experience Sarawak not just through its landscapes but through its flavours, its stories, and its people.
As the journey prepares to take Sarawak’s cultural gastronomy to Mulu, Osaka, and beyond, one message rings clear: Sarawak is ready to lead, to inspire how the world experiences Borneo.
SINGAPORE, 14 July 2025: Meet the future of travel; Trip.com Group has released the top contenders for its Tourism Innovation Awards, as the selection process enters the final stages to select outstanding projects driving tourism growth globally.
Notable international projects in the running include the Afterlife show at the Sphere (Las Vegas), ABBA Voyage (London), Azabudai Hills teamLab Borderless (Tokyo) and the Grand Egyptian Museum (Giza).
Photo credit: Trip.com Group.
First announced at the Group’s Envision 2025 Global Partner Conference, the global awards aim to honour and spur outstanding innovation in tourism across fields like sustainability, technology and cultural heritage.
Based on Trip.com Group data, the top-nominated projects have been a strong catalyst for tourism, driving an average of 51% increase in destination orders and 42% increase in destination search volume, measured year-on-year within the first three months of opening.
Trailblazing the path of tourism innovation
One of the top-voted international projects on the list is the Afterlife show at the Sphere in Las Vegas, widely popular for its immersive audiovisual experience that has redefined the boundaries of live entertainment. Using the Sphere’s unique 16K LED dome screen as well as state-of-the-art technology, audiences are immersed in a sensory experience that transcends reality. Likewise, the ABBA Voyage concert in London has earned a spot on the nominated list for blending ABBA’s classic music with virtual technology to create an immersive performance for music fans.
Also making the list is the Grand Egyptian Museum in Giza, which has attracted global visitors since its soft opening last year. The museum’s vast collection of over 100,000 ancient artefacts, innovative architectural design and use of holographic technology make it a strong contender for the awards.
Other noteworthy projects on the nominated list are teamLab Borderless, an immersive digital art museum in Tokyo’s Azabudai Hills and the Nintendo Museum in Kyoto, which has attracted many gaming enthusiasts to explore its interactive showcase of the evolution of video games.
Innovative, impactful and potential for sustainable growth
Shortlisted projects are assessed using an evaluation framework consisting of three components, the first being data that demonstrates the project’s driving effect on destination popularity. This includes the project’s social media influence, as well as bookings made on Trip.com. The second is public voting, which took place from 26 May to 30 June. Lastly, the projects will be scored by a panel of judges consisting of industry experts from international tourist organisations and authorities such as the European Travel Commission, Global Sustainable Tourism Council and World Travel & Tourism Council.
Three core criteria
Public voting and expert scoring will evaluate the shortlisted projects across these three core criteria:
Innovation – breakthroughs in technology application, travel experiences, local cultural expression and cross-sector collaboration
Sustainability – positive contribution to environmental impact, employment and community development
Scalability – potential and feasibility of replicating the project’s model in other destinations
“Travellers seek authentic, meaningful experiences and are increasingly aware of their environmental footprint. These projects show how innovation and sustainability can go hand in hand to drive growth while preserving culture and the environment. By spotlighting them, we aim to inspire others across the sector to bring forward bold, transformative ideas that will shape the future of Travel & Tourism,” said Virginia Messina, Executive Vice President of the World Travel & Tourism Council (WTTC) and one of the expert panel judges.
BANGKOK, 14 July 2025: Minor Hotels, a global hotel owner and operator with more than 560 properties across 57 countries, announces the expansion of its brand portfolio with the addition of four new hotel brands, including the group’s first soft brands.
The newly launched four brands will support Minor Hotels’ continued growth by enabling it to expand into new markets and provide distinctive hospitality offerings across the luxury, premium and select segments.
The Wolseley Hotels
Rooted in the heritage of the iconic Piccadilly restaurant, The Wolseley Hotels is a luxury brand that blends British elegance with European flair and global influence.
Minor Reserve Collection
A luxury soft brand, Minor Reserve Collection is for travellers who seek extraordinary stays that celebrate personal expression and refined distinction.
Colbert Collection
Colbert Collection, a soft brand in the premium segment, will encompass a global collection of independent hotels designed for those fuelled by a passion for culinary excellence and genuine social connection.
iStay Hotels
iStay, a select segment brand, offers stays that are fun and affordable, comfortable and convenient, delivered with minimal fuss.
These brands join Minor Hotels’ existing portfolio of hotel brands — Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH and Oaks — and reflect the group’s commitment to offering its partners and guests a broader range of brand propositions, particularly in the fast-growing soft brand segment.
The expansion of Minor Hotels’ brand portfolio follows the evolution of the Minor Hotels masterbrand in March 2025. The launch of the umbrella brand platform is accompanied by significant investment in the group’s digital infrastructure and distribution strategies, as well as a simplified loyalty proposition under a single Minor Discovery programme.
Minor Hotels Chief Commercial Officer Ian Di Tullio commented: “By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy. These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.”
Minor Hotels says it “is in discussions regarding development opportunities for each of its brands. The first property announcements for The Wolseley Hotels, Minor Reserve Collection, Colbert Collection and iStay in the coming months.”
KUALA LUMPUR, 14 July 2025: Malaysia Airlines is the Official Airline Partner of the Travel Madness Expo (TME) 2025, one of the Philippines’ biggest travel and trade fairs, which convened from 11 to 13 July 2025 at Hall 1-4, SMX Convention Centre, Manila.
Malaysia Airlines offered visitors to the travel show a chance to check out the A330neo cabin layout, through Virtual Reality (VR), featuring the innovative Collins Aerospace Elevation Business Class seats and the award-winning Recaro CL3810 Economy seats.
Malaysia Airlines rolls out travel deals at Travel Madness show.
In conjunction with TME, Malaysia Airlines offers return fares starting from PHP14,613 in economy class and from PHP45,080 in Business Class, available for bookings made until 21 July 2025, for travel from 8 July 2025 until 31 March 2026.
This special deal is available exclusively via the Malaysia Airlines website and mobile app. Featured destinations include Kuala Lumpur, Paris, Auckland, Jakarta, and Singapore, inviting travellers to enjoy seamless connectivity across Malaysia Airlines’ expansive network, serving as the gateway to Asia and beyond.
To further enhance the travel experience, Malaysia Airlines continues to offer its Bonus Side Trip (BST) programme, inviting international passengers to double their adventure with a stopover in Malaysia. With this offer, travellers can enjoy a complimentary domestic return flight to one of seven exciting destinations—including Langkawi, Penang, Johor Bahru, and Kota Kinabalu — at no extra fare, just pay the taxes. Fully integrated into the international ticket fare, this initiative transforms every visit into a multi-destination experience, showcasing the beauty and diversity of Malaysia.
Travel Innovators Inc President and Chairperson of the 12th Travel Madness Expo, Paz Alberto, said: “TME has always been about connecting people to experiences that enrich their lives, and we’re thrilled to have Malaysia Airlines onboard once again as our Official Airline Partner. The airline also reinforces our shared mission of promoting travel that is accessible, seamless, and meaningful.”
KUALA LUMPUR, 14 July 2025: Asia Pacific carriers achieved USD7.3 billion in combined net profits in 2024, supported by strong growth in passenger traffic and a marked recovery in cargo volumes, based on preliminary financial performance figures released last week by the Association of Asia Pacific Airlines.
Nevertheless, AAPA said in a press statement, “the region’s carriers faced a challenging operating environment due to ongoing supply chain constraints and rising operating costs.”
For the year 2024, robust growth in business and leisure travel, both within the region and globally, resulted in a 19.9% increase in systemwide passenger demand in revenue passenger kilometre (RPK) terms. Meanwhile, a surge in e-commerce activity and disruptions to maritime shipping contributed to a solid 13.9% increase in international air cargo demand, as measured in freight tonne kilometres (FTK), following two consecutive years in decline.
Asia Pacific airlines recorded a 7.7% increase in operating revenue, reaching a combined total of USD213.9 billion in 2024, compared to USD198.6 billion in 2023. Aggregated passenger revenue rose by 8.8% to USD170.4 billion, while cargo revenue climbed by 10.3% to USD23.2 billion. Robust traffic growth more than offset the impact of a 9.2% decline in passenger yields to 8.0 US cents per RPK, and a 3.2% decline in air cargo yields to 32.7 US cents per FTK.
Combined operating expenses rose by 8.4% to USD199.8 billion for the year, due mainly to a 10.1% increase in non-fuel expenditure to USD138.9 billion. Persistent supply chain challenges, including shortages of spare parts, aircraft delivery delays and aircraft groundings due to engine issues, drove up maintenance and leasing costs. Inflationary pressures also contributed to higher staff expenditure and airport charges.
Fuel expenditure, the single largest cost item, rose by 4.8% to USD60.8 billion, in tandem with an increase in flights operated. The increase was partly mitigated by a 13.4% decline in jet fuel prices to an average of USD98.1 per barrel in 2024. The share of fuel expenditure as a percentage of total operating costs averaged 30.5%, down from 31.5% in 2023.
Commenting on the financial results, AAPA Director General Subhas Menon said: “2024 was a year of remarkable resilience for Asia Pacific airlines, as carriers confronted multiple challenges while achieving strong growth in both passenger and cargo demand, along with record passenger load factors. However, airlines were not immune to cost pressures. The marked increase in operating expenses, particularly non-fuel costs, underscored the impact of supply chain constraints. Despite this, Asia Pacific airlines demonstrated their adaptability, delivering operating margins of 6.6% for the year, just 0.6 percentage points under the 7.2% in 2023.”
Looking ahead, Menon noted, “The region’s carriers continue to face considerable headwinds, including elevated operating costs and ongoing supply chain disruptions. Geopolitical tensions may lead to renewed volatility in oil and currency markets while air cargo markets may soften further, as uncertainties over trade negotiations dampen demand for air shipments.”
“Nevertheless, air passenger demand is expected to remain relatively resilient, amidst continued growth in the region’s economies. In response, airlines are actively refining their business strategies, maintaining cost discipline while pursuing new revenue streams. At the same time, carriers are investing in fleet modernisation, digital innovation, and enhanced service offerings to deliver a high-quality travel experience.”
