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HBX teams up with Mastercard’s tourism hub


SINGAPORE, 27 November 2023: The TravelTech Lab by HBX Group and Mastercard’s Tourism Innovation Hub (the Hub) are sharing expertise and collaborating on accelerating innovation in the travel and tourism sector as they embark on a joint programme over the next three years.

The HBX Group’s TravelTech Lab and Mastercard’s Global Tourism Innovation Hub are based in Spain, and the companies have signed off on a joint commitment to provide a springboard for emerging innovation and tech talent. Together, they will share knowledge and industry insights over the next three years while collaborating on sustainability and inclusive tourism projects.

The first edition of Oktobertech 2023, from 24 to 30 October, was hosted at the TravelTech Lab at Hotelbeds headquarters in Palma, Spain.

“Our new membership in Mastercard’s Tourism Innovation Hub will help us accelerate our goal to provide frictionless end-to-end travel for everyone,” said HBX Group chief innovation officer José María Pestaña Sartorius. 

“Mastercard’s Tourism Innovation Hub has become a trusted collaborator across the public and private sectors in developing more sustainable and resilient tourism globally, “Mastercard vice president Tourism Innovation Hub Quim Martinez Bosch noted. 

While the TravelTech Lab by HBX Group opened earlier this year to reimagine tourism and improve the overall travel experience, Mastercard’s Global Tourism Innovation Hub works with governments, public sector agencies and private sector companies to accelerate their digitalisation efforts, as well as innovate, research, and co-create solutions across the tourism ecosystem.

Recent additions to the Hub include the Ministry of Ecology, Environmental Protection and Climate Change of the Republic of Uzbekistan and the Kazakh Tourism National Company. They join existing Tourism Innovation Hub members, including the United Nations World Tourism Organization (UNWTO), Spain’s SEGITTUR, and the Global Travel Resilience & Crisis Management Centre (GTRCMC) of Jamaica.

About HBX Group
HBX Group is a  B2B ecosystem player in the TravelTech space, connecting and empowering businesses. Hotelbeds is part of the HBX Group. The group has over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments.

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