App targets millennial travellers

BOSTON, MA, 17 May 2017:  TripCraft, a hotel industry provider of mobile solutions, launched a new hotel booking app and website, Vir.al, this week, that targets Millennial travellers.

The market is identified as one of the fastest growing travel demographics, estimated to reach 320 million international trips annually by 2020.

Using  experience-based, destination-specific content, Vir.al enables users to create custom travel experiences, rather than just book a hotel room. Read more

Emerging trends in events business

SINGAPORE, 30 November 2016: A new survey on the state of the meetings industry suggests delegates are looking for teambuilding activities and intend to combine business events with time-out to enjoy a travel experience.

US-based Destination Hotels, a collection of upscale independent hotels, resorts and residences now part of Two Roads Hospitality, released key findings in its fifth annual “State of the Meetings Industry” survey, Wednesday.

Based on responses from 400 corporate, association, government and independent planners, the survey concluded that Millennials were keen to join more team building events. Read more

Adara reveals disruptive Singaporeans

SINGAPORE, 31 May 2016: New research from travel data platform ADARA reveals that Millennials in Singapore are disrupting traditional travel models.

They are dedicated travellers with three in four (79%) prioritising travel above any other expense, but are savvy bargain hunters with a penchant for luxuries.

They are more likely to book through intermediaries and are less likely to be in loyalty programmes as they currently exist. Read more