HANOI, Vietnam, 2 April 2026: SONO Hotels & Resorts Asia has signed a Hotel Management Agreement with Binh Minh Urban Construction Investment JSC, marking the brand’s first city hotel in Vietnam’s capital.
SONO Belle Hanoi Old Quarter, featuring 56 rooms, is scheduled to open in Q4 2026.
Located in the heart of Hanoi’s historic Old Quarter, the hotel will be within walking distance of the iconic Hanoi Opera House, luxury boutiques, heritage landmarks, and the capital’s dining and café scene.
SONO Hotels & Resorts Asia, Senior Vice President Jihong An commented: “We are honoured to collaborate with Binh Minh Urban Construction Investment JSC to bring SONO Belle Hanoi Old Quarter to life in such an iconic location.”
About SONO Hotels & Resorts Asia
SONO Hotels & Resorts Asia is a hotel management company wholly owned by SONO International, one of South Korea’s leading hospitality groups. Backed by SONO International’s portfolio of over 14,500 operating rooms across seven countries, the group operates in South Korea, the US, France, and key Asian markets, including Thailand, Indonesia, Japan, and Vietnam.
