SINGAPORE, 3 February 2026: The World Travel & Tourism Council (WTTC) has confirmed the appointment of Gloria Guevara as President & CEO.
She returns to the role she held successfully from 2017 to 2021 as the council plans to relocate its head office from London to Madrid.
Gloria Guevara has more than three decades of experience at the highest levels of government and across the public and private sectors, bringing strategic vision and collaborative leadership to WTTC.
Her appointment as CEO signals a renewed focus on strengthening WTTC’s global relevance, enhancing member services, and driving advocacy for the Travel & Tourism industry worldwide. WTTC’s members have a global footprint across all key parts of the sector, from hotels to aviation to cruise lines, healthcare and technology.
Guevara said: “I am honoured to return to WTTC after the most successful year in the sector’s history. My priority will be to help unlock potential, investment, growth, and jobs in the sector; rebuild a stronger, globally representative WTTC; deepen engagement with members; and ensure WTTC continues to deliver world-class research, advocacy, and other services to the Travel & Tourism industry. Supported by our valued members.”
(Source: WTTC)
