KUCHING, 2 April 2026: As regional travel within ASEAN continues to gain momentum, Sarawak Tourism Board (STB) participated in the NATAS Travel Fair from 27 to 29 March at the Singapore EXPO, reinforcing Sarawak’s presence in one of its key ASEAN markets.
STB reported that the event strengthened engagement with Singaporean outbound travellers, presenting Sarawak’s diverse travel experiences and connecting directly with travel partners to offer curated holiday packages to the destination.
STB was joined by co-exhibitors EU Holidays Pte Ltd, Meidi Travel Solutions Pte Ltd, and Azza Travel & Tours Pte Ltd, providing travellers with convenient access to Sarawak travel packages and on-site travel-planning support during the fair.
Singapore remains one of Sarawak’s key regional markets. In 2025, Sarawak recorded 64,295 visitor arrivals from Singapore, marking a 7.53% year-on-year increase and the highest Singapore arrivals recorded to date.
Participation in the NATAS Travel Fair 2026 should support marketing efforts to reach the 2026 target of 69,000 visitor arrivals from Singapore.
“Singapore has consistently demonstrated a strong interest in Sarawak, and the steady growth in arrivals reflects the appeal of our diverse offerings, from culture and heritage to food, nature and adventure.
Our presence at the NATAS Travel Fair allowed us to showcase the breadth of experiences across Southern, Central and Northern Sarawak. NATAS Travel Fair provides a valuable platform
for us to engage directly with consumers at the point where travel decisions are being made,” said Sarawak Tourism Board Chief Executive Officer Dr Sharzede Datu Haji Salleh Askor.
Three gateways
Singapore enjoys direct air connectivity to Sarawak’s three main gateways — Kuching, Sibu and Miri — enabling convenient access to the state’s Southern, Central and Northern regions, each offering distinct travel experiences. Direct services operated by AirAsia and Scoot connect Singapore to Sarawak’s key entry points, supporting seamless travel across the destination and enhancing access for visitors from the Singapore market.
South Sarawak
Southern Sarawak, via Kuching, blends heritage, culture and nature. The region is home to the Sarawak Delta Geopark. This landscape brings together coastal ecosystems, rainforest habitats and cultural sites, including Bako National Park, Semenggoh Wildlife Centre and the Sarawak Cultural Village, alongside major cultural institutions such as the Borneo Cultures Museum. Kuching also offers a vibrant food scene recognised under its designation as a UNESCO Creative City of Gastronomy, with iconic dishes such as Laksa Sarawak, Kolo Mee and an abundance of fresh seafood. The city is also home to signature events, including the 2026 Rainforest World Music Festival (RWMF).
Central Sarawak
Central Sarawak, accessible via Sibu and extending to areas such as Mukah and Sarikei, offers river-based travel experiences along the Rajang River, visits to traditional longhouses and immersive community-based cultural encounters. The region is also known for Sibu’s Foochow culinary heritage and Sarikei’s reputation as Sarawak’s “Pineapple Town.”
North Sarawak
Northern Sarawak, via Miri, provides access to Sarawak’s two UNESCO World Heritage Sites — Gunung Mulu National Park and Niah National Park — recognised for their remarkable
limestone cave systems, biodiversity and archaeological significance. The region also offers access to the cool highland landscapes of Bario in the Kelabit Highlands.
For more information on Sarawak’s attractions, visit: Sarawak Tourism Board.
(Source: Your Stories — Sarawak Tourism Board)
