KUALA LUMPUR, 2 April 2026 The Malaysian Association of Tour and Travel Agents (MATTA) announces the return of Malaysia Aviation Group (MAG) as its Official Airline Partner and Premier Sponsor for the upcoming MATTA Fair April 2026.
As a key partner of the Fair, MAG’s continued presence reflects its commitment to enhancing travel accessibility and elevating the overall visitor experience.
Visitors to MATTA Fair — taking place from 3 to 5 April 2026 at MITEC Kuala Lumpur — can look forward to a dynamic showcase by MAG, featuring its latest offerings, travel innovations, and exclusive deals across its airline network, including Malaysia Airlines, Firefly, and Amal by Malaysia Airlines.
MAG will unveil its largest-ever presence with the return of the MAG Arena, expanding to an impressive 46,000 square feet — nearly three times larger than its participation in September 2025, creating Asia’s largest airline-led consumer and trade pavilion within a travel fair. The expanded arena will feature over 100 booths, allowing visitors to experience an immersive journey into travel, discover technology-led cabin experiences, and enjoy the signature warmth of Malaysian Hospitality in a dynamic and engaging environment.
In conjunction with the Fair, Malaysia Airlines will offer special fares across its domestic and international networks, including popular regional destinations such as Jakarta, Bangkok, Hanoi, Singapore and Bali, as well as key international gateways such as London, Melbourne, Sydney, Tokyo and Auckland. Complementing this, Firefly will introduce attractive fares across its network, operating from Kuala Lumpur International Airport (KLIA) Terminal 1, Sultan Abdul Aziz Shah Airport (Subang Airport) and Penang International Airport to destinations including Kota Kinabalu, Kuching, Phuket, Krabi, Singapore, Kota Bharu, Johor Bahru, and Alor Setar, offering greater flexibility for travellers to plan their journeys.
Beyond fares, travellers can also enjoy added value through thoughtfully curated offerings across the MAG ecosystem — from savings on seat selection and prepaid baggage to integrated flight and hotel packages via MHholidays, as well as exclusive deals on Journify, MAG’s travel and lifestyle platform. Selected promotions will feature instant savings of up to MYR105 on flights and up to MYR320 off travel packages, enabling travellers to enjoy a more seamless and rewarding end-to-end journey.
This partnership brings together two essential elements of travel, attractive holiday packages and competitive airfare promotions, allowing visitors to maximise value when planning their trips. In the lead-up to the fair, MATTA and MAG will also be sharing more on upcoming initiatives and promotions designed to make travel more accessible and rewarding for Malaysians, including enhanced benefits through MAG’s loyalty programme, Enrich.
Members can enjoy an additional 5% off flight purchases, up to 30% off redemptions and 10% Points back on oneworld redemptions, alongside lifestyle rewards of up to 60% off gift cards and e-vouchers and 20% off Enrich Xperience bookings. Members can also earn up to 3X Bonus Enrich Points via co-branded cards and 50% Bonus Points on hotel bookings, further enhancing value across flights, stays and curated experiences.
“We always look forward to having MAG at the MATTA Fair. Their presence brings a dynamic energy to the Fair, and it is always a pleasure to work together in creating a more engaging experience for visitors,” said MATTA President Nigel Wong.
“This partnership is ultimately about helping Malaysians make the most out of their travel plans, spending less while gaining more from the overall experience,” he added.
Confirmed as Malaysia’s largest consumer travel fair, offers something for anyone, serving as a central platform for exhibitors and industry players. The 58th edition of the Fair spans a total exhibition space of 40,820 square metres across 10 halls.
Malaysia Aviation Group Chief Commercial Officer of Airline Business Dersenish Aresandiran said: “MATTA Fair remains an important platform for us to engage travellers and showcase the strength of Malaysia Aviation Group’s network and offerings across the Group. This year, the MAG Arena will introduce a new generation of travel engagement — from immersive destination storytelling to interactive travel technology — allowing visitors to experience the excitement of discovering their next journey even before they board the aircraft. Travel today is no longer just about getting from one place to another, but about discovery, connection and meaningful experiences along the way.”
The Fair will feature 2,043 booths from 330 participating organisations, including 210 tour and travel agencies offering a diverse range of curated travel packages. Visitors can engage with six National Tourism Organisations (NTOs), 11 local State Tourism Organisations (STOs), 64 hotels and resorts, 11 theme parks and 29 other travel-related service providers. This creates a comprehensive and dynamic platform for discovering new destinations and experiences.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 1000 to 2100 on Friday, Saturday, and Sunday.
For the latest updates, visit mattafair.org.my.
(Source: MATTA)
