MELBOURNE, 24 February 2026: Abercrombie & Kent Travel Group (AKTG) has appointed Debra Fox as Chief Sales Officer, Trade Sales, to strengthen trade partnerships across its luxury portfolio worldwide.
In her new role, Fox will assume global responsibility for all trade sales across AKTG’s flagship brands, including Abercrombie & Kent, Crystal, A&K Sanctuary, Cox & Kings, and Ecoventura, and reports to CEO Cristina Levis. The appointment creates a unified sales leadership structure designed to enhance advisor support while maintaining the distinct brand expertise that travel partners value.
Fox continues to serve as Managing Director for Abercrombie & Kent’s tour operating businesses in Australia and the UK. In Asia, she will work with a strong regional leadership team led by Tony Archbold, VP of Trade Sales for A&K, Crystal, and A&K Sanctuary in Asia.
“This structure allows us to deliver even more focused support to our trade partners than ever before,” said Fox. “We’re building on the excellent foundations we have in the Asian market, with Tony leading a dedicated team who bring deep expertise in advisor relationships and a clear focus on maximising sales opportunities across all our brands.”
Enhanced Trade Support Structure in Asia
The new organisation aligns AKTG’s sales teams globally while maintaining dedicated brand expertise where it works best for each market. In Asia, the sales leadership team comprises:
Tony Archbold, VP of Trade Sales for A&K, Crystal and A&K Sanctuary, Asia, supported by Sales Director Evon Ler, AKTG Sales Director and the Inside Sales team.
This team will continue to build on internal collaboration, increasing execution effectiveness at the local level, with a clear focus on maximising sales opportunities and impact across trade partners for all AKTG brands.
Growth Momentum
The strengthened sales structure supports unprecedented expansion across AKTG’s portfolio. Abercrombie & Kent continues its momentum with new DMCs in key markets and product launches, including new A&K Sanctuary properties such as Gorilla Forest Lodge in Uganda, Pure Amazon riverboat in Peru, and Baines’ Lodge in Botswana. The recent brand refresh has driven increased advisor engagement and client demand.
Cox & Kings is embarking on a significant phase of global expansion, with Australia among the pivotal new markets for launch. Leveraging AKTG’s strong global network, the expansion will broaden Cox & Kings’ geographical footprint and solidify its position as a leader in distinctive, immersive travel.
Crystal continues its relaunch with two vessels currently operational, Crystal Serenity and Crystal Symphony, following extensive multi-million-dollar refurbishments. The brand recently returned to the number one position in Travel + Leisure’s World’s Best Awards for 2025 for mid-size luxury ocean ships.
Crystal’s confidence in its long-term future is underscored by the announcement of Crystal Grace, the brand’s first new ocean ship in 25 years, scheduled for delivery in May 2028.
The 650-guest, all-suite vessel will represent a natural evolution of Crystal’s design and service philosophy, with generous public spaces, world-class dining and one of the highest crew-to-guest ratios in the segment. Additionally, the company has secured financing for the refurbishment of two additional ships.
(Source: AKTG)
