Q&A: Events business pursues quality

August 16, 2017 by  
Filed under Events, MICE, News, People, Thailand

BANGKOK, 16 August 2017: Thailand has identified the pursuit of quality tourism as its strategic goal in a bid to shift the emphasis from counting tourist arrivals to building revenue, length of stay and offering upscale travel experiences.

MICE (meetings, incentives, conventions and exhibitions) is viewed as the travel segment that will help Thailand do just that, as well as ensuring it can rise through the ranks to become the leader in ASEAN’s highly competitive events business.

Thailand has many factors in its favour including  strategic location on mainland ASEAN, a comprehensive network of airline routes and superb hotel and meeting facilities on the ground to serve the needs a global MICE industry. Read more

TICA training on PR skills

August 17, 2016 by  
Filed under Events, News

BANGKOK, 17 August 2016: Thailand Incentives and Conventions Association is hosting a training event to fine tune public relations skills for its members and travel-related executives.

In its second annual edition, ‘The Fundamentals of Public Relations’ will be held ,2 September, at the Dusit Thani Laguna Phuket.

Public relations expert, Piyahatai Autchayawat, founder and managing director of The MarCom Pro Co Ltd, will lead the training sessions. Bangkok Post’s Life section editor, Prapai Kraisonrkovit, will present a keynote address Read more