TOKYO, 18 August 2026: JLL’s Hotels & Hospitality Group announced Monday that it has successfully advised Japan Hotel REIT Investment Corporation on the sale of The Beach Tower Okinawa.
The Beach Tower Okinawa is a 280-key beachfront resort hotel located within American Village in Chatan, Okinawa. The property benefits from a surrounding area featuring retail, dining, and entertainment facilities, enabling stable year-round demand driven not only by tourism, but also by shopping and event-related visitors.
In addition, its proximity to US military bases allows the hotel to capture diverse accommodation demand, including military-related stays.
“The Okinawa hotel market continues to attract strong investor interest, supported by growing domestic travel demand and the recovery of inbound tourism,” said JLL Hotels & Hospitality Group Managing Director, Investment Sales, James Yukio Abe. “The Beach Tower Okinawa is a highly competitive hotel asset that combines a beachfront location with excellent accessibility in Chatan, one of Okinawa’s leading tourism hubs. We are pleased to have supported the successful execution of this transaction in line with the seller’s investment strategy. JLL will continue to leverage its hotel sector expertise and global network to meet the diverse needs of our clients.”
Investor appetite for hotel assets in Japan remained resilient in 2026, with hotels accounting for 12% of Japan’s investment volume in H1 2026 according to JLL’s latest Asia Pacific Capital Tracker 2026 Mid-Year Perspective, supported by several large-scale transactions and broader market momentum.*
(*Source: JLL and Asia Pacific Capital Tracker 2026 Mid-Year Perspective)
