SINGAPORE, 12 May 2026: Australia’s largest tourism tradeshow, the Australian Tourism Exchange (ATE26), opens this week at the Adelaide Convention Centre, with a strong turnout from global travel Buyers.
More than 2,700 attendees, including 730 buyers and travel agents from 32 countries, will converge in Adelaide for ATE26. They will meet with 1,400 Australian industry representatives from 674 tourism organisations.
There are more than 55,000 appointments scheduled over the next four days, with many more expected on the fringes of the event. Each of these meetings will contribute to new and strengthened relationships and partnerships that drive sustained growth in the tourism sector, and economic opportunity for all Australians.
Tourism Australia Managing Director Robin Mack said: “This year will see 74 new products offered, and 131 new buyer organisations attending for the first time, highlighting strong demand in the sector and in Australia in particular.
“We acknowledge the impact of global shocks on the sector at this time. It makes Tourism Australia’s role more important than ever in shaping international demand and to lift sustainable yield and support dispersal, directing tourism revenues into Australia and across its regions.”
Tourism contributes significantly to Australia’s economy, supporting more than 700,000 jobs, attracting visitors to regional communities and sustaining around 300,000 businesses across the country.
ATE26 is being delivered in partnership with the South Australia Tourism Commission, which has provided support to ensure extraordinary experiences for attendees.
ATE26 should contribute an estimated AUD13.6 million to the local Adelaide economy. The last time the Australian Tourism Exchange (ATE) was held in Adelaide was in 2018.
(Source: Tourism Australia)
