KUALA LUMPUR, 31 October 2022: Tourism Malaysia organised the ‘Let’s Go to Sarawak’ Klang Valley Series roadshow programme at the weekend to promote a variety of interesting tourism products and packages by bringing together operators tourism from Bumi Kenyalang with industry activists in the Central Region in a business-to-business (B2B) session.

In collaboration with the Association of Sarawak Inbound Agencies (ASIA), the programme also received the support of the Ministry of Tourism, Performing Arts and Creative Industries Sarawak, Sarawak Tourism Board, Business Events Sarawak by Sarawak Convention Bureau and Malaysia Aviation Group. The programme aims to further stimulate the domestic and international tourism sector through the delivery of information and the offering of the latest tourism products and packages. It will boost awareness to travel to Sarawak with the participation of 20 organisations consisting of travel agencies, tourism product owners, government agencies and handicraft entrepreneurs brought specially to introduce the uniqueness of manufacturing Sarawak crafts.

Also on offer are various incentives from the Sarawak Tourism Board and Business Events Sarawak to industry players who successfully bring in groups of visitors to Sarawak for travel purposes or meetings, incentives, conferences and exhibitions (MICE).

The roadshow programme was officiated by Dato’ Hj Zainuddin Abdul Wahab, Director General of Tourism Malaysia and also attended by Encik Iskandar Mirza Mohd Yusof, Senior Director of Tourism Malaysia’s Domestic and Events Division; Suriya Charles Buas, Deputy Chief Executive Officer of Sarawak Tourism Board; Gloria Pang, Senior Executive, Business Development Division of Business Events Sarawak and Philip Yong, Chairman of ASIA. During the programme, also introduced was ‘Sarawak 360 Experience: Stories From The Heart’, which is a 10-episode documentary produced by ASIA highlighting the concept of storytelling around local tour operators who have a deep interest in activities such as cycling, kayaking, scuba diving, wildlife conservation and ‘songket’ making. Dato’ Hj Zainuddin said the organisation of the Klang Valley Series ‘Jom Ke Sarawak’ roadshow programme is a continuation of the of the first series, which started last May in the East Coast (Kota Bharu, Kelantan) and the northern region (Penang). Potential sales value exceeded MYR500,000.

Sarawak recorded 1,141,184 visitor arrivals from January to September 2022, involving 313,100 international visitors and 828,084 domestic visitors.