SINGAPORE, 31 October 2022: British Airways is launching its newest multi-channel advertising campaign, ‘A British Original’, celebrating its people and customers.
The campaign explores responses to the common question travellers are asked when they land in a new destination: ‘What is the purpose of your visit?’
Instead of ticking the standard boxes of ‘business’ or ‘leisure’, viewers see more meaningful answers for travel that suggests British Airways recognises its customers as individuals.
The campaign brings to life reasons for travel in a record-breaking number of executions. Encompassing over 500 print, digital and outdoor executions and over 32 different short films, all running over the space of one month.
Designed and delivered by the advertising agency MG OMD the campaign will appear across TV, video on demand, cinema, radio, print, display, social and out-of-home, including iconic sites including Piccadilly Lights and Heathrow.
The TV campaign launches in peak programming across ITV, Channel 4 and Sky, with BA top and tailing ad breaks in key primetime shows including “The Return of Friday Night Live”, “Gogglebox” and “Rob and Romesh vs”.
British Airways head of brands and marketing Hamish McVey said: “We wanted this campaign to celebrate the originality of our customers and our people. Every time a customer boards a plane, they are doing so for a unique reason, and we know that those journeys are so important. We are working hard on making positive changes across our airline, and this brand campaign allows us to showcase our motivation, which is our customers and our people.”