HANGZHOU, China, 15 September 2026: Fliggy, a leading online travel services platform and a wholly owned subsidiary of Alibaba Group and Eastar Jet, a South Korean budget airline, signed a partnership agreement in Hangzhou on 10 September.
The two companies will explore new “Flight+” bundle products and service scenarios built on Fliggy’s agentic AI travel assistant and Alibaba’s Qwen models.
Eastar Jet plans to launch dedicated ticketing initiatives and policies for Fliggy users, drawing on Fliggy’s livestreaming, key opinion leader (KOL), and wider digital marketing resources to build its brand presence in China and improve conversion efficiency.
Eastar Jet flies routes across East Asia, Southeast Asia, and Central Asia, with China among its most densely served markets. It currently operates round-trip flights between cities in South Korea and Shanghai, Yanji, Zhangjiajie, Yantai and Zhengzhou in the Chinese mainland, as well as the Hong Kong SAR, Macau SAR, and Taiwan markets.
China and South Korea now rank among each other’s top outbound travel destinations. Fliggy data shows bookings for South Korea travel products by Chinese travellers grew more than 40% year over year (YoY) during the recent summer, while flight bookings by Korean travellers to China rose by nearly 100% YoY over the same period.
Eastar Jet Chairman and CEO Cho Jung-seok said: “We look forward to expanding our reach among Chinese travellers through our partnership with Fliggy, one of China’s leading online travel platforms, and unlocking new demand for travel to South Korea. Looking ahead, we will continue to deepen our collaboration with partners across China, encouraging more travellers to explore South Korea while strengthening tourism exchanges between the two countries and supporting the growth of tourism economies.”
Fliggy Vice President and General Manager of Transportation Li Chen added: “We are pleased to deepen our cooperation with Eastar Jet, which further strengthens the quality of Fliggy’s flight supply across East Asia and Southeast Asia. Together, we will be better positioned to serve cross-border travel between China and South Korea, as well as global travellers visiting the region, and to give our users a more convenient and higher-quality booking and travel experience.”
Fliggy’s flight booking services are now integrated with more than 10 search, e-commerce and e-wallet platforms, including Google Flights, AliExpress, Lazada, Alipay HK, Mpay, GCash, Touch&Go, DANA, TrueMoney and Hipay, making it easier for overseas users to book and manage travel.
About Fliggy
Fliggy is a wholly owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988 (HKD Counter) and 89988 (RMB Counter)) and is one of the leading online travel platforms in China.
About Eastar Jet
Founded in 2007 and headquartered in Seoul, Eastar Jet is a budget airline based at Gimpo International Airport, with additional bases in Gunsan and Cheongju. Since its maiden flight from Gimpo to Jeju on 7 January 2009, it has grown to provide short- and long-haul services, primarily to leisure destinations across Korea and the wider region.
(Source: Fliggy)
