Celebrated from 1 to 8 October, Golden Week marks the last long holiday of the year for Chinese travellers, offering a prime opportunity for extended travel and exploration.

This year, Japan has captured the imagination of Chinese travellers, with Osaka leading the charge as the top destination, with a 101% increase in travel interest. The allure of Japan’s cultural richness and urban excitement is undeniable, as Tokyo, Bali, Seoul, and Kyoto round out the top five international destinations this year. These destinations highlight the appeal of urban cityscapes, like Tokyo and Seoul, alongside island getaways, like Bali, for Chinese travellers looking to venture abroad this holiday period.

Domestically, the travel spirit is equally strong. Many travellers opt to explore within China, seeking the comfort of familiar surroundings while enjoying the convenience of staying close to home. Beijing, Shanghai, Sanya, Shenzhen, and Guangzhou emerged as the top picks, whether going home for family reunions or embarking on new adventures. Notably, Sanya and Shenzhen are experiencing the most growth, with travel interest increasing 51% and 42% year on year, respectively. Sanya stands out for its white-sand beaches, clear blue waters and tropical climate, while Shenzhen attracts visitors with its modern skyline and vibrant shopping scene.

Agoda Regional Director North Asia Jay Lee shared, “Golden Week is one of the most significant travel periods in Asia, and it’s great to see Chinese travellers making the most of their last long holiday of the year to explore Japan and other parts of Asia. Agoda is here to make these journeys seamless, offering a vast array of options to suit every traveller’s needs during this special holiday.”

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The project will explore the heart of Spain on six routes that strike the perfect balance between nature, culture, gastronomy, and slow experiences. 

Turespaña Director General Miguel Sanz, in a letter to international travel trade professionals, said “the collective initiative recruited support from Paradores de Turismo, 10 autonomous communities and towns and villages that strive to unearth an off-the-beaten-track, lesser-known, and truly inspiring Spain.”

The six routes span 10 Spanish regions and focus on small inland towns and villages, many of which are part of ‘The Most Beautiful Villages in Spain’ network. 

“They seek to immerse participants in the soul of our destinations: strolls in the heart of nature, getting a glimpse into how artisans work, show cooking, historical trails, not to mention sensory experiences that go far beyond what the eye can see. It offers a slower, more mindful way to travel, forging a deep connection with the local region,” Sanz explained.

The project will conclude with a debriefing gathering between all six groups at the Parador de La Granja de San Ildefonso in Segovia, where participants will have the opportunity to share their experiences and insights. 

“This symbolic gathering will highlight the richness of our country and the transformative power of a tourism model that focuses on the local, the emotional, and the authentic.

Spain is (much) more has been conceived as an ever-evolving platform to showcase the best of Spain’s inland tourism on the international stage, as well as giving professionals from source markets the opportunity to rediscover the exhilarating side of Spain in a new light,” said Sanz.

(Source: Turespaña)

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In the Thai outbound travel market, visits to Spain reached 47,000 in 2023 and are still climbing, mostly due to itineraries sold by travel agents despite rising airfares. There is also a lack of direct flights between Bangkok and Spain’s two leading gateway cities — Madrid and Barcelona. 

Iberojet, a low-cost airline headquartered in Madrid, introduced a direct Madrid-Bangkok weekly flight (every Thursday) in late May. However, that caters exclusively to Spanish tourists heading for a holiday in Thailand. The airline says it will continue the weekly direct flight during the winter timetable from November 2024 to March 2025. It will be interesting to see if the airline can pick up local bookings in the Thai outbound travel market.

The recent Spain Tourism Product Update, attended by around 80 travel agents based in Bangkok, was hosted by Spain Tourism board director Marta Fernandez Martin, who leads the Southeast Asia, Australia, and New Zealand marketing team. Turkish Airlines joined the event as the supporting airline. It offers direct flights twice daily from Bangkok to its hub city, Istanbul. Travellers from Thailand can then connect with three daily flights from Istanbul to Barcelona and Madrid.

Martin told TTR Weekly that her marketing team is lobbying Thai Airways International to consider introducing direct flights to Madrid or Barcelona.

“We need direct flights from Bangkok to Spain, either Barcelona or Madrid, to boost summer season family travel… It would make a big difference and encourage more independent travellers who stay around two weeks in Spain and explore beyond the two gateway cities. Spain is trending in 2024… Looking forward, we can expect more Thai families to visit Spain during the annual summer school holidays 2025 (April to May school and university holidays).

Thai Airways International dropped its Bangkok-Madrid direct flights in January 2015 after flying the route since the late 1988. If the airline did return to Spain, it would most likely opt for three weekly flights to Barcelona initially on a seasonal basis, starting in April and continuing through the summer timetable to the end of October. 

Martin concedes airfares on routes to Spain have been higher since the Covid-19 pandemic due to rising fuel costs. “It’s the main expense for long-haul travel…We are just hoping they will come down or level off.”

Since there is only one weekly direct flight between Bangkok and Spain, travellers will need to connect through another city in the Middle East or Europe, which will add significant travel time (potentially over 15 hours).

She also recognises that some of Spain’s most popular destinations, notably Barcelona, are introducing a city tourism tax, which increases the cost of travel for families. However, this tax is not applicable to all cities and regions in Spain.

Sometimes called an eco-tax or city tax, the tax is in place in Catalonia, the Balearic Islands, and Valencia. Rates and regulations vary by location, but visitors pay the nightly fee when checking out of their hotel. Barcelona increased the tax to EUR3.45 per person per night in April 2024.

“The tourist tax is not a national tax. It is only paid in cities that approve it, such as Barcelona, where it is used to balance the carbon footprint and improve the environment. We promote 17 regions in Spain in Southeast Asian markets, many of which have not introduced a tourism tax.”

However, more Spanish cities and regions will likely implement a tourist tax because it helps generate revenue for maintaining tourist infrastructure, promoting sustainable tourism practices and supporting local initiatives.

The biggest expenditure for travellers visiting Spain remains the airfare, which has risen considerably since the Covid-19 pandemic and the war in Ukraine.

But there are still some roundtrip fares below USD1000 for summer travel to Spain from Bangkok to Barcelona with a plane change in either Europe or the Middle East. See the best fare deals for July travel on Google Flights. 

First-time visitor to Spain: Where to go?

Spain is a country rich in culture, history, and natural beauty. Here are some of the top destinations for first-time visitors:

Barcelona: This vibrant city is home to some of Gaudí’s most famous works, including the Sagrada Familia and Park Güell. You can also explore the Gothic Quarter, stroll down Las Ramblas, and relax on the beach.

Madrid: The capital of Spain is a great place to experience Spanish culture. Visit the Royal Palace, the Prado Museum, and the Reina Sofía Museum. Take a walk through the Buen Retiro Park, and enjoy the tapas scene in La Latina neighbourhood.

Granada: This Andalusian city is famous for the Alhambra, a stunning Moorish palace complex. You can also explore the Albaicín neighbourhood, the Sacromonte caves, and the flamenco scene.

Seville: The capital of Andalusia is known for its flamenco shows, tapas bars, and beautiful architecture. Visit the Seville Cathedral, the Alcázar Palace, and the Plaza de España.

San Sebastián: This Basque city is famous for its beautiful beaches, delicious food, and relaxed atmosphere. You can also explore the Parte Vieja (Old Town), hike up Monte Igueldo for stunning views, and visit the San Telmo Museum.

Top three Spanish regions for hotel bookings

Based on the latest information from Spain Tourism, the three Spanish regions that account for 50% of all hotel bookings so far in 2024 are Andalusia (+22.9%), Catalonia (+19.8%), and the Balearics (+25.8%).

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The initiative invites travellers to delve into Spain’s rich culture and stunning landscapes, including its picturesque islands.

“This campaign not only showcases the diverse offerings of Spain during its most vibrant season but also strengthens the bond between Wego and Spain Tourism Office’, reinforcing our commitment to providing exceptional travel experiences,” said Wego chief business officer Mamoun Hmedan.

Spain Tourism GCC Director Daniel Rosado noted: “Summer in Spain will delight Middle Eastern travellers with its perfect blend of leisure activities, attractive lifestyle, and massive heritage.”

Travellers get to explore must-visit destinations such as Seville, Granada, and Valencia. From charming boutique hotels to luxurious resorts and traditional Spanish villas, unique accommodations provide a true taste of Spain’s welcoming spirit. Curated experiences offer a deeper connection to the local culture, including flamenco dancing classes in Seville, tapas tours in Madrid, and private yacht trips around the Balearic Islands.

Wego provides award-winning travel search websites and top-ranked mobile apps for travellers living in the Asia Pacific and Middle East regions. Wego harnesses powerful yet simple-to-use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites.

Wego was founded in 2005 and is dual headquartered in Dubai and Singapore, with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.

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Take a deep breath and find your retreat to achieve the total relaxation you deserve. You can find options inviting you to enjoy a holiday that puts personal care and health first in mountain and inland destinations and by the sea. Unplug in idyllic landscapes with special yoga and pilates retreats, meditation retreats, or mindfulness retreats. There are also more rounded experiences that combine the above with body treatments, massages, spa circuits, coaching, or even healthy eating workshops.

Anti-stress treatments in Mallorca and Menorca

Prioritise taking care of your mind and achieving a state of zen, and choose from the programmes offered by hotels in Mallorca and Menorca, in the Balearic Islands. At establishments focused on agrotourism and promoting habits that improve quality of life, you will find plans that combine anti-stress, detox or slimming treatments with spa, fitness and yoga. 

Listen to yourself in the silence of the Pyrenees

Suppose you must incorporate something more specific, including physiotherapy, injury recovery or nutritional advice, then target your search in the Catalan provinces of Girona and Lleida. In the Alto Ampurdán region, programmes for relaxing exercise, healthy eating, massage, and other rehabilitative experiences tailored to your circumstances or injuries. In the heart of the Catalan Pyrenees, activities on offer include workshops on healthy eating and cooking, yoga and Pilates, emotional intelligence and mindfulness, excursions, spa circuits, physiotherapy and even individual coaching sessions.

In Ordesa and Monte Perdido National Park, in the province of Huesca, Aragon, you can discover projects that have converted old abandoned houses into sustainable ecological spaces for yoga retreats.

Meditation and hiking in the Sierra de Gredos

Another option for meditation retreats in Spain, paired with hiking, is the Sierra de Gredos Regional Park. It is easy to find rural hotels and personal development centres that offer this type of experience, both in the province of Ávila and in the towns and villages of this amazing natural setting in Cáceres, Extremadura. In addition to hatha or vinyasa yoga, you will learn breathing techniques such as pranayama or yoga nidra or conscious sleep.

Relax among waterfalls at the Monasterio de Piedra

If you are one of those people who still isn’t quite sure how meditation fits your lifestyle, check out the Monasterio de Piedra, in Nuévalos, just an hour from Zaragoza, you’ll find many answers. More than 800 years of art, architecture and nature to revel in, with endless walks among its breathtaking waterfalls. The spa hotel, located in a part of the old 13th-century Cistercian monastery from which the complex takes its name, has been declared a historical monument. 

Redes Natural Park, ecotourism wellness

In the heart of Redes Natural Park, which is declared a biosphere reserve, you have a range of eco-tourism options that combine relaxation, leisure, and gastronomy. A plan of therapies and treatments in the mountains with a spa, a sauna and panoramic views.

For the full story on retreats in Spain.

For more on Spain’s travel experiences, visit https://www.spain.info/en/

(Source: Spain Tourism Board – Southeast Asia, Australia & New Zealand).

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In the rural areas of Catalonia, you can enjoy a trip rich in tranquillity and connection with nature. You will discover the best views of some of the best-known mountains in the area to explore its forests. 

Montserrat

To discover this unusual mountain, you can take the rack railway (mountain railway) from Montserrat in Monistrol. It takes you to the top, to the tourist centre. From there, you can choose from several options to continue with your visit: take the Sant Joan funicular that takes you to the Shrine of Sant Joan and the natural viewing point or stay around the Monastery and Montserrat Museum. 

You will be amazed by its history and its surroundings but, best of all, you can delve into nature. Many excursions start from the same place, and you will be able to travel unique paths. 

Montseny Nature Reserve

The Montseny massif lies between the counties of Vallès Oriental, La Selva and Osona. In this Biosphere Reserve, you will find different peaks with various activities on offer. The main options are hiking and ATBs (All Terrain Bikes), while always enjoying a full day surrounded by nature. 

You can climb to the tops of Matagalls, Turó de l’Home, Les Agudes or Llano de la Calma to get incredible views. 

And here, where there is green, there is culture. You can see the megalithic constructions of the Sierra del Arca, the Roman villa of Can Terrers and medieval castles, for example. It is very nice to visit it in autumn, with the tree leaves dyed in different colours.

Montseny Nature Reserve between the counties of Vallès Oriental, La Selva and Osona, Catalonia.Montseny Nature Reserve between the counties of Vallès Oriental, La Selva and Osona, Catalonia.

Pedraforca

This iconic mountain is located between the municipalities of Gósol and Saldes (Berguedà, Barcelona). It is part of the Sierra del Cadí, within the Cadí-Moixeró Nature Reserve. Its surprising shape means it’s one of the most recognisable in all of Catalonia.  

It is a perfect destination for walking. You can take several marked routes. Some of them are at the foot of the mountain and will give you the opportunity to discover the towns in the area. If you like rock climbing, you can climb different routes on the north face and south face (the south face is the most popular). 

Near Pedraforca, you can go to the source of the Llobregat River and then to Castellar de n’Hug (its views will leave you speechless), or find out about the influence of the textile industry in Catalonia at Colonia Vidal. 

Pica d’Estats

In the heart of the Pyrenees, Pica d’Estats is the highest mountain in Catalonia. The most common route starts from Sotllo, in the province of Lleida. Climbing this mountain requires a level of expertise, but it is also irresistible for anyone who wants to mark peaks in their mountaineering passport. 

The best time to climb a peak is always from May to September, but you can plan a getaway for any time of the year. When are you booking your holiday to Spain?

(Source: Spain Tourism Board – Southeast Asia, Australia & New Zealand)

https://www.spain.info/en/

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As international travel rebounds, with a particular resurgence in Asian and Chinese markets, Spain remains a top favourite among globetrotters. The collaboration is set to provide these global travellers with a comfortable and immersive way to experience the rich tapestry of Spain through Renfe’s train services, which travellers can access through Trip.com and Ctrip.

Trip.com Group commercial director of the international train department Alvaro Ungurean expressed enthusiasm for the partnership, saying: “Spain’s incredible tourism offerings, which encompass a diverse range of destinations, a wealth of historical heritage, vibrant culture and art, exceptional gastronomy, and renowned wine tourism, align perfectly with Trip.com Group’s commitment to delivering exceptional travel experiences. We are excited to place Spain at the forefront of our train travel initiatives, and we anticipate rapid growth in our collaboration with Renfe.”

Renfe, which covers the largest number of destinations and operates the most extensive high-speed rail infrastructure within Spain, also holds the distinction of being the first certified green energy buyer in the country. Trip.com Group promotes sustainable travel and claims, and the partnership reinforces its efforts to deliver eco-friendly travel.

Based on Trip.com Group’s recent data, search volume for flights and accommodations to Spain rose by 6% and 3% in August this year, compared to July, underscoring the positive uptick in global travel demand.

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The initiative is a part of Spain’s goal to reinforce awareness of its efforts to expand services that attends to the needs of Muslim travellers in the country.

“We are very excited about the Guide,” said Spain’s Tourism Counsellor in Singapore, Monica Sanchez. “We believe it is a promotional tool we have been missing, especially given Andalusia’s rich Islamic history and heritage. Andalusia is a popular destination for Muslim travellers, but its halal offer is still largely unknown in South East Asia.

The guide provides a valuable resource to raise awareness of all the practical elements that make a destination like Andalusia more appealing to visitors who seek halal travel experiences.

Our strategy goes beyond simply offering Muslim travellers halal food and places of worship. We recognise and have considered their cultural practices, traditions and sensitivities.

The guide’s content has been produced by Let’s Go Halal, a Spanish Muslim company specialising in Halal Tourism and manager of the online platform www.letsgohalal.com.

The guide is accompanied by a promotional campaign that includes publications on Southeast Asian platforms in English and Bahasa Indonesia, social media postings and six videos that will be gradually released on Spain Tourism Board’s official YouTube channel.

Andalusia, for Muslim Travellers, features an extensive list of places with halal options in Andalucía, which besides its food, is also known for its mosques and rich Islamic heritage. This is a land of culture, history, fiestas, natural landscapes and outstanding monuments such as the beautifully preserved Moorish architecture, the Alhambra Palace.

Discover the splendour of Al-Andalus and take inspiration from Andalusia’s unparalleled Islamic heritage and beauty. Bookmark this new Halal and Muslim-Friendly Travel Guide now!

(Source: Spain Tourism Board – Southeast Asia, Australia & New Zealand)

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Carnival in Cadiz

Cadiz, in Andalusia, is the carnival of “comparsas”, “coros” and “chirigotas”: songs full of irony and criticism that are written by the different groups who participate in the fiesta. They parade through the city centre, spreading freedom and fun in a carnival officially declared of International Tourist Interest.

Carnival in Santa Cruz de Tenerife

One of the world’s biggest carnivals awaits you in the capital of the island of Tenerife and has also been declared of International Tourist Interest. Join in the parades and be amazed by the imaginative, fancy and eye-catching costumes of the Carnival Queen hopefuls. Lose yourself in the music, rhythm and joy of this celebration with people from all over the world.

Carnival in Águilas

Another of the most famous carnivals, also of International Tourist Interest, is in Águilas (Murcia). This colourful event features numerous parades and competitions for the most spectacular costumes. Two of its traditions are particularly famous. One is the tossing of eggshells (eggs filled mostly with confetti), and the other is drinking “cuerva”, a drink described by many as the “magic potion” that awakens the spirit of carnival.

Entroido of Xinzo de Limia

This Galician festival of International Tourist Interest has the longest carnival programme in Spain. It begins on Fareleiro Sunday (three weeks before Carnival Sunday) and ends on Piñata Sunday. The parade of floats and troupes is led by a group of traditional masked characters called “pantallas” who wear belts with bells on them. They are responsible for making sure people dress up and they are the top stars of this celebration. Carnival Tuesday is the most important day.

All over Spain

Also in the Canary Islands, you can enjoy the carnival in Las Palmas de Gran Canaria with its “Gala de la Reina” (Queen’s Gala) to crown the Carnival Queen and the main “Gran Cabalgata” parade, which attracts thousands of people every year. At Verín Carnival (Galicia) highlights include the “fariñadas” (flour fights) and the strange masked figure of Cigarrón. We can also recommend several carnivals of National Tourist Interest such as Badajoz, Villarrobledo, La Bañeza, Toro, Miguelturra, Herencia and La Vijanera in Cantabria… Which one will you choose?

Summer festivals

To check festivals during summer, visit: https://www.spain.info/en/top/summer-festivities-in-spain/

(Your Stories: Turespaña)

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From the end of November, the streets of Spain start to light up with thousands of sustainable bulbs and traditional street markets.

You can also admire the stunning Nativity scenes, the Procession of the Magi on 5 January, skating rinks and the wonderful aroma of roast chestnuts and churros for sharing in good company. We reveal to you which cities in Spain have a great Christmas atmosphere and the most incredible sparkle about them. Happy holidays.

Madrid

It’s impossible not to include the Spanish capital in this list. Its legendary market in the Plaza Mayor square is centuries old> During the festive season, thousands of lights created by different artists and designers adorn the city. Take a walk through the renovated Plaza de España with its huge natural fir tree, past the giant Nativity scene in Plaza de Colón, through Plaza de Callao, Gran Vía, the Puerta del Sol and Puerta de Alcalá to see luminous fir trees and nativity scenes. And take a stop at the Metropolis Building to take a selfie next to the Giant Christmas Ball.

More ideas? Don’t miss the spectacular “Naturaleza Encendida” light show in the Royal Botanical Garden or visit Árticus, a vast Christmas theme park in Casa de Campo Park with light-filled rides, attractions, magical shows like Peter Pan On Ice, a fairy tale Christmas market, an ice rink, polar and prehistoric animals and the Northern Lights.

You can also hop aboard the “Naviluz” Christmas bus, see out the year with 12 lucky grapes as the clock chimes midnight at the Puerta del Sol, cheer like a child at the Procession of the Magi or savour the best hot chocolate and churros you have ever tasted at San Ginés chocolate shop. You’ll have the time of your life.

Barcelona

Once the Christmas lights have been switched on, different parts of the city are transformed. On Paseo de Gracia, the great protagonist is a reproduction of the star on the tower of Santa María de la Sagrada Familia since this famous street celebrates its bicentennial in 2022.

If you want to visit a very special Christmas market, don’t miss the one at Santa Llúcia, which has taken place around the cathedral since 1786. There is also a Christmas market next to the Sagrada Familia and another in Port Vell, with a fair installed by the sea presided over by a tree of LED lights, a floating Nativity scene and a large Ferris wheel. Also, at the Fira de Reis on Gran Via, you can stroll among stalls with decorations, sweets or toys, and on Epiphany, it is open until dawn!

In the theme park on popular Spanish architecture, Poble Espanyol, you can visit the house of Santa Claus and the Magi.

Looking for more Christmas experiences in Barcelona? Be enchanted by music at the Palau de la Música Catalana or Liceu, sign up for the Barcelona Christmas Tour, hop on the Christmas Tourist Bus, attend the light show Els Llums de Sant Pau in the Art Nouveau complex of Sant Pau or take the children to one of the workshops at La Pedrera, one of the most surprising buildings designed by Gaudí. Happy Holidays!

Malaga

This image of Calle Larios has become one of Spain’s most famous Christmas scenes. Don’t miss out on the incredible show of light and music that surprises everyone who visits this shopping area. This year, it will feature 16 incredible angel figures and three-dimensional chandeliers in the surrounding streets. In the cathedral, a mapping video will be shown again this year.

What’s more, in Malaga, you can also visit flamenco or classical music shows in the theatres or buy some souvenirs in the craft markets at La Malagueta or the bohemian district of Soho. And naturally, you simply can’t miss the municipal Nativity scene in the area of the Patio de Banderas at the City Hall, which is reinvented yearly.

And an impressive light show returns this Christmas to the Botanical-Historic Garden of La Concepción in Malaga.

Vigo

Around 11 million LED lights illuminate the streets of this Galician city, which has become a Christmas icon in recent years. Its outstanding decorations include a tree of LED lights over 35 metres high in Porta do Sol, a Christmas ball over 10 metres in size in the famous Farola de Urzáiz, a giant gift box between Gran Vía and Urzáiz, a great snowman and an incredible star of Bethlehem in García Borbón or a fantastic luminous castle and a magical forest in Policarpo Sanz street.

In addition to lights, Vigo offers attractions for a great time. For example, a giant Ferris wheel for an aerial view of the city and a 450-metre rollercoaster.

There is also no lack of Christmas markets, such as the “Cíes Market”, and you can take photos with Santa Claus and the Magi. There’s no chance of feeling bored here.

Valencia

This Mediterranean city is also perfect for spending an unforgettable Christmas. The shows include a video mapping, which will be projected on the façade of the town hall with images of the city’s Design Capital status and the city’s recent European Green Capital status.

In addition, the famous Plaza de la Reina will boast three-metre structures that simulate almond trees and its iconic Nativity scene with large figures.

 Another idea you are bound to love is the Christmas Concert in the Royal College de las Escuelas Pías. And if you are travelling with children, visit the City of Arts and Sciences, since this well-known corner of the city is filled with proposals like Nutcracker painting workshops, discovering peculiar Christmas crafts, puppet shows and a market.

And, in what has become a tradition, the Wonderland Circus and the Alaska Circus return to Valencia at Christmas to amuse the little ones and excite the adults.

These are just some examples of Spanish cities that are perfect for visiting at Christmas. However, there are many more, such as Zaragoza, Seville, Granada, Santander and Oviedo, to explore.

For more information on holiday options in Spain, check out:

https://www.spain.info/en/search-results/?lq=&reloaded=q=&sort=score+desc&facet_category_exact=tags/navidad/.

(Your Stories: TURESPAÑA)

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