BANGKOK, 3 September 2026: Ennismore, a lifestyle hospitality company, in partnership with Thailand’s Central Pattana, announces the signing of 25hours Hotel Bangkok, the brand’s first property in Thailand.
Scheduled to open in Q1 2029 as part of CenTRal cENtrAL, Bangkok’s landmark new mixed-use destination, the hotel will introduce 25hours’ distinctive approach to one of the city’s most exciting new urban developments.
Located in Siam Square, Bangkok’s epicentre of youth culture, creativity and constant reinvention, 25hours Hotel Bangkok will open as a meeting point for seekers and dreamers alike.
Positioned a short distance from Chulalongkorn University and the skytrain at Siam Station, the hotel forms part of CenTRal cENtrAL, Central Pattana’s next-generation mixed-use destination representing The Future of Siam Square.
The 345-room hotel will embody the brand’s distinctive approach to story- and art-led hospitality, drawing inspiration from Bangkok’s creative spirit and layered urban identity.
Throughout the hotel, the design narrative celebrates Siam Square’s unique character. Inspired by its maze of independent boutiques, pop-ups, creative studios, as well as the district’s Art Deco-influenced architectural legacy
Ennismore Chief Operations Officer Sylvain Pasdeloup said: “Bangkok is a city of contrasts, creativity and constant motion – exactly the kind of place where 25hours thrives. With this project, we’re creating more than a hotel; we’re shaping a living, breathing space where culture, community and creativity come together. It will reflect the spirit of Siam Square – a place for discovery, expression and exchange, while marking an exciting next step in the continued growth of Ennismore and 25hours Hotels across Asia.”
Central Pattana Head of Hotels and Alternative Investments, Phoom Chirathivat said: “Siam Square has always been a truly special part of Bangkok — a place where generations of Thai people have come together to discover, connect and express themselves. We are delighted to partner with Ennismore to bring 25hours Hotels to this iconic neighbourhood, creating a new destination that celebrates the creativity, energy and unique character of Siam Square while welcoming guests from around the world.”
25hours continues its expansion across Europe, the Middle East and Asia Pacific, with a growing portfolio of hotels in culturally rich urban destinations. Each new opening reflects the brand’s commitment to creating immersive, story-driven experiences inspired by the character of their surroundings, where bold design, local culture and community come together. The signing also reinforces Ennismore’s continued growth across Asia, as it expands its portfolio of lifestyle brands and destinations throughout the region.
(Source: Ennismore)
