BANGKOK, 24 August 2026: Visa has confirmed a year-long partnership with ASIATIQUE, expanding its Visa Destinations Thailand programme to one of the city’s popular entertainment spots on the banks of the Chao Phraya River.
Running until 30 April 2027, the collaboration brings together more than 150 participating merchants across dining, shopping, attractions, entertainment, and lifestyle categories to create seamless and rewarding experiences for international visitors.
Asset World Corp PCL Chief Commercial Business Officer, Michael Hariz.
The initiative comes as travel patterns continue to evolve across Asia Pacific. Visa’s analysis shows that affluent travellers spend, on average, 3.5 times more cross-border than mainstream travellers, with increasing spend directed toward dining, entertainment, wellness, and local discovery.
Through its partnership with ASIATIQUE, Visa aims to help Thailand attract and engage these high-value travellers by combining destination marketing, exclusive cardholder benefits, and seamless digital payment experiences.
Visa Thailand Country Manager Anthony Watson said: “The future of tourism is not about counting arrivals, but creating value. Since launching Visa Destinations in Thailand, we have been working with partners across the tourism ecosystem to connect international travellers with curated local experiences, strengthen digital payment acceptance, and help businesses capture more value from tourism. From our collaboration with the Tourism Authority of Thailand to initiatives that spotlight distinctive cultural districts such as Song Wat, our focus has been on helping Thailand turn travel demand into deeper engagement and broader economic opportunity.”
Asset World Corp Public Company Limited (AWC), Chief Commercial Business Officer, Michael Hariz said: “ASIATIQUE has always given visitors another reason to fall in love with Bangkok: The rich beauty of the Chao Phraya River, great food, great shopping, great entertainment for all ages, and a riverside setting you won’t find anywhere else. Our partnership with Visa builds on that. International travellers get exclusive privileges and a seamless way to pay, while our tenants enjoy a direct line to high-value customers.”
As part of the partnership, international Visa cardholders will enjoy exclusive privileges across ASIATIQUE’s signature attractions, dining, shopping, and lifestyle experiences, including:
Experiential Attractions: Buy 2, Get 1 Free at Jurassic World: The Experience and 30% off Sky Flyer tickets.
Culinary Experiences: 15% dining privileges at selected restaurants, including Sirimahannop, The Crystal Grill House, The Siam Tea Room, Asiatique Ancient Tea House, and Fossil & Flame Restaurant.
(Source: Visa)
