STB chief endorses book launch


KOTA KINABALU, 16 November 2026: Continued efforts to document and publish updated information on Sabah’s wildlife, culture, and natural attractions are paramount to keep the state’s stories relevant and accessible to wider audiences, said Sabah Tourism Board (STB) Chairman Datuk Joniston Bangkuai.

He made the comments at a book launch, emphasising that new publications and updated editions of existing works could offer fresh perspectives, reflect current knowledge and complement STB’s promotional efforts by giving potential visitors more reasons to discover Sabah.

Datuk Joniston Bangkuai (left) launches The Elephants of Borneo book. – Edmund Samunting/STB.

“Sabah has a wealth of stories worth sharing, from its cultural traditions and wildlife to its landscapes and lesser-known destinations.

“We should continue to document these stories and make them accessible to wider audiences,” he said at the launch of The Elephants of Borneo at the Sabah State Library last Thursday.

Co-authored by 1StopBorneo Wildlife senior conservation officer Yulinda Wahyuni and other contributors, the book provides insights into the Borneo Elephant, including its habitat and conservation in Sabah.

Joniston, who is also Assistant Minister to the Chief Minister, said future publications could also explore other subjects, including Sabah’s diverse cultures, endemic bird species and lesser-known natural attractions.

He cited Kiulu as an example, pointing to its network of rivers, tributaries and streams, as well as its numerous suspension bridges, which offer an interesting perspective on the area’s natural landscape and community-based tourism experiences.

He said such stories could help bring attention to destinations that may be less familiar to visitors and broaden their understanding of what Sabah has to offer.

(Source: Sabah Tourism Board)

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