KUALA LUMPUR, 25 August 2026: The Malaysian Association of Tour and Travel Agents (MATTA) will once again join forces with Malaysia Aviation Group (MAG), returning as the Official Airline Partner and Premier Sponsor at the 59th edition of the National MATTA Fair.
Taking place from 4 to 6 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, the collaboration with MAG as a key partner of the Fair reflects its continued commitment to enhancing travel accessibility and elevating the overall visitor experience.
Visitors to MATTA Fair can look forward to a dynamic showcase by MAG, featuring its latest offerings, travel innovations, and exclusive deals across its airline network, including Malaysia Airlines, Firefly, and Amal, alongside lifestyle offerings and holiday packages through Enrich, Journify and MHholidays.
MATTA President Nigel Wong said: “In a world that evolves every day, travel remains one of the truest ways we connect; through new places and new people, and often, through adventures we weren’t looking for. The MATTA Fair has always been about making those journeys possible for everyone, and this year, alongside MAG, we’re proud to open even more doors to the world. As Malaysia continues to shine as a destination of choice under Visit Malaysia 2026, we’re reminded that travel isn’t just an industry; it’s hope, curiosity, and connection, made real.
MAG will once again command a significant presence at the fair through its expansive MAG Arena, located at the International Hall, Level 3, spanning over 46,000 square feet and housing 60 booths. Through immersive and interactive displays, the Arena will spotlight MAG’s growing portfolio of travel and lifestyle solutions, offering visitors a glimpse into its premium travel experiences, technology-led innovations, and the warmth of its renowned Malaysian Hospitality.
Visitors can explore exclusive promotions and special fare deals across Malaysia Airlines and Firefly’s domestic and international networks, providing access to a wide range of destinations tailored to different travel preferences and budgets. Featured destinations include regional favourites such as Bangkok, Singapore, Jakarta, Bali and Hanoi, as well as long-haul destinations including London, Melbourne, Sydney, Tokyo and Auckland.
The MAG Arena will serve as the centrepiece of the fair, bringing together aviation, lifestyle and technology in an immersive showcase of MAG’s diverse portfolio. Visitors can explore the Group’s latest digital innovations and next-generation cabin products, all brought to life through the signature warmth of Malaysian Hospitality.
Building on the experiences and rewards that have made the MAG Arena a perennial MATTA Fair favourite, visitors can once again enjoy exclusive merchandise redemption with every flight booking and enter the Buyers’ Contest with a minimum spend of MYR100 for a chance to win return Business Class tickets on Malaysia Airlines to premier global destinations, including Paris and Tokyo. This edition will also feature exclusive meet-and-greet sessions with Manchester United legends, as well as celebrated global and local sports icons.
Complementing MATTA Fair’s extensive selection of holiday packages, MAG’s integrated travel ecosystem offers additional value through curated Flight + Hotel packages via MHholidays, exclusive lifestyle and travel deals via Journify, and added conveniences such as savings on seat selection and prepaid baggage. For Enrich members, the Enrich Priority Sale will commence from 1 to 2 September 2026, offering members exclusive early access to promotional fares. Enjoy immediate access to these privileges by registering for a complimentary Enrich account at www.malaysiaairlines.com.
MAG Chief Commercial Officer of Airline Business, Dersenish Aresandiran, said: “We are grateful and honoured to MATTA for once again placing its trust in MAG as the Official Airline Partner and Premier Sponsor of MATTA Fair. Our longstanding partnership reflects a shared ambition to make travel more accessible and strengthen Malaysia’s position as a leading tourism gateway. In support of Visit Malaysia 2026, we are excited to present an enhanced range of travel offerings at this edition of the Fair, giving visitors even more opportunities to discover Malaysia and beyond. MAG remains committed to advancing the nation’s tourism goals while delivering seamless journeys enriched by the warmth of Malaysian Hospitality.”
At the upcoming edition of the MATTA Fair, visitors can browse through 2054 booths from 306 participating organisations. Adding to the excitement, visitors can also join the Ride & Reels Contest, capturing and sharing their journey to the Fair via the free shuttle service for a chance to win attractive tech prizes, as well as the Spin & Win activity, where visitors who spend at Hall 5, Level 2 (International Hall) stand a chance to walk away with exclusive travel merchandise.
Outside the deals on the show floor, the three-day Fair will also come alive with exciting stage performances by surprise local artists to add to the festive atmosphere.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 1000 to 2100 from Friday to Sunday.
For the latest updates, visit mattafair.org.my or follow MATTA on Instagram, TikTok, and Facebook @mattafair.official, and X @matta_fair.
(Source: MATTA)
