SHANGHAI, 5 June 2026: CIMX, a brand-new international trade show dedicated to meetings, incentives, conferences, business events, and corporate travel management, will take place in Beijing from 3 to 5 November 2026.
Messe Berlin China, the organiser of the China International MICE Exchange (CIMX), announced this week that Egyptair will participate in CIMX 2026 as the Official Airline Partner for the new-generation international B2B trade show dedicated to MICE and the business travel sectors.
“CIMX has been created to bring together the partners, destinations and decision-makers shaping the next phase of China’s MICE market,” said CIMX Director Nikolaos Swoch. “The partnership with Egyptair combines international travel access with professional business exchange — an essential driver for the further development of China’s meetings, incentives and business events sector.”
As Official Airline Partner, Egyptair will receive prominent visibility across official CIMX communications, onsite branding and delegate touchpoints.
For Egyptair, the partnership provides a targeted platform to engage with China’s corporate travel, meetings and incentive travel market. As Egypt’s national carrier, Egyptair connects China with Egypt and onward destinations across the Middle East, Africa and Europe through its international route network.
About CIMX
The China International MICE Exchange (CIMX) is the premier new trade show designed to drive innovation, facilitate connections, and create business opportunities in China’s MICE and business travel markets.
CIMX brings together global MICE and business travel suppliers with top-tier buyers from China and around the world, promoting meaningful collaboration and growth.
CIMX 2026 will take place from 3 to 5 November 2026, in Beijing, alongside the CIMX Conference.
About ITB China
ITB China 2027 will take place from 25 to 27 May 2027 in the Shanghai World Expo Exhibition & Convention Centre. ITB China is the B2B travel trade show focused on the Chinese travel market, bringing together top buyers and industry professionals from around the world.
About the ITB global brand family
For more than 50 years, the name ITB has stood worldwide for networking and trendsetting events. ITB China, the premier marketplace for China’s travel industry, is scheduled for 25 to 27 May 2027, in Shanghai.
ITB India will take place in Mumbai from 2 to 4 September 2026.
ITB Asia will be held in Singapore from 21 to 23 October 2026, covering the APAC market.
The inaugural ITB Americas will be held in Guadalajara, Mexico, from 10 to 12 November 2026, covering the American market. ITB Berlin, the world’s leading B2B trade show for the travel industry, will take place in Berlin from 16 to 18 March 2027.
(Source: Messe Berlin China)
