Sabre grows its APAC support team

SINGAPORE, 17 April 2024: Sabre Corporation, a software and technology provider that powers the global travel industry, confirms Rajiv Bhatia’s joining the group to advance its growth strategy in Asia Pacific.

Bhatia, formerly of Bird Group, joins as executive director of APAC market expansion and will be instrumental in further expanding Sabre’s footprint in key growth markets, including India, one of the world’s fastest-growing travel marketplaces. 

With extensive experience in the travel space, Rajiv brings a wealth of knowledge and a proven track record of success to Sabre’s dynamic, customer-centric team. He began his career working for Gulf Air and Thai Airways International. Most recently, he was chief commercial officer of Bird Group’s India GDS business, where he served for 16 years.

“With over 40 years of experience in the travel industry, we’re confident Rajiv will help us to accelerate growth in India and other key markets across the wider APAC region,” said Sabre’s Vice President, Agency Sales & Airline Distribution, Asia Pacific Brett Thorstad. “We are focused on fostering strategic partnerships and delivering exceptional value to our customers, and Rajiv shares this vision. Our partners will benefit from his wealth of knowledge and experience.”


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