BRUNEI, 9 October 2023: The Sarawak Tourism Board spotlighted the breathtaking beauty and rich cultural heritage of Sarawak, sparking enthusiasm among potential travellers attending the 18th edition of Sabre Travel Network (Brunei) recently.
Sarawak Tourism Board (STB), along with Borneo Medical Centre (BMC) and Freme Travel, aimed to recharge and strengthen Sarawak’s presence in the Brunei market, foster business collaborations and update on the region’s Culture, Adventure, Nature, Food and Festivals (CANFF) offerings.
“Sarawak Tourism Board aims to create more travel conversions from Brunei, one of Sarawak’s traditional target markets due to its proximity and thriving cross-border tourism between Brunei and Miri. With flights flying directly from Bandar Seri Begawan to Kuching through Royal Brunei Airlines, we are solidifying our tourism presence here in Brunei and looking to expand on our other multifaceted CANFF and health tourism offerings the region of Sarawak can offer repeat and new travellers from Brunei,” said STB deputy chief executive officer Suriya Charles Buas, who added that many visitors to the fair expressed interest in travelling to Kuching and Mulu.
Regarding tourism recovery for the Brunei market, Suriya Charles Buas explained that there had been significant growth in visitor arrivals after the pandemic, with 848,075 visitor arrivals recorded during January to August 2023, surpassing 2019 levels.
“Sarawak has enjoyed a faster recovery in visitor arrivals from the Brunei market, and STB aims to top our highest visitor arrivals from 2017-2023, which was 1,205,581 in 2017.”
Meanwhile, Borneo Medical Centre (BMC), a leading private healthcare provider in Sarawak, offered a wide range of healthcare services at the fair and special discounts and lucky draw prizes to visitors of the fair.
“We are excited to participate in the Sabre Travel Fair Brunei 2023 and to have the opportunity to serve the people of Brunei,” said Dr. Kenny Yeap, medical director of Borneo Medical Centre Miri. “We are committed to providing high-quality, affordable healthcare services to our patients, and we believe that participation in this fair is a great way to reach out to our patients and introduce them to our services.”
BMC is MHTC (Malaysian Health Travel Council) member hospital and moving toward MSQH (Malaysian Society for Quality in Health) Accreditation. MSQH is an international accreditation for healthcare organisations, and it is a testament to BMC’s commitment to providing quality healthcare.
Freme Travel, the leading Travel Agency in Brunei Darussalam, offers outbound and inbound tours, leisure travel services and corporate adventure team building.
“Throughout our 52-year journey, Freme Travel has diligently built and maintained a stellar reputation for providing reliable and professional services. As a result, we are widely recognised as the most innovative Travel Agency in Brunei Darussalam. We are very happy to be working with Sarawak Tourism Board in highlighting Sarawak’s many attractions as a premier ecotourism destination, as we offer enticing travel packages that showcase the best of Sarawak,” said Freme Travel managing director Michael Lee.
For more information on Sarawak, log on to www.sarawaktourism.com.
