PATA names Gold Award winners

BANGKOK, 29 August 2023: Winners of the 2023 PATA Gold Awards have been announced by the Pacific Asia Travel Association (PATA).

This year’s awards recognised the achievements of 23 separate organisations and individuals, including the Designated Areas for Sustainable Tourism Administration (DASTA), Galaxy Entertainment Group, Hong Kong Tourism Board, Incheon Tourism Organization, Jeju Tourism Organization, Kerala Tourism, Korea Tourism Organization, MGM China, Nepal Tourism Board, Sabah Tourism Board, Sands China Limited, Sivatel Bangkok Hotel, SriLankan Airlines, SOTC Travel Ltd, Taiwan Tourism Bureau, Tourism Authority of Thailand, Tourism Fiji, and TTG Asia Media Pte Ltd.

The 2023 PATA Gold Award Presentation hosted by MGTO will take place in New Delhi, India, on Thursday, 5 October, during PATA Travel Mart 2023.

Under the guidance of PATA headquarters, 22 independent judges worldwide selected the winners of the 21 Gold Awards and two Grand Title Winners.

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing and Sustainability and Social Responsibility.

MGM China received the PATA Gold Award 2023 Grand Title in Marketing for its “Turning A Traditional Cultural Symbol Into A Marketing Catalyst” campaign. Ten years ago, MGM launched the Lion IP brand strategy with the first Lion Dance Championship, leveraging the lion dance – an internationally recognised Lingnan culture icon — and turning this local cultural symbol into a long-term brand engagement strategy.

The PATA Gold Award 2023 Grand Title in Sustainability and Social Responsibility was awarded to Waterbom Bali, Indonesia, for its innovative ‘Karmic Returns’ program. The renowned waterpark, located in Bali, Indonesia, is at the forefront of sustainability practices. Since becoming the first waterpark to achieve carbon neutrality in 2017, Waterbom has set ambitious goals to become the world’s leading sustainable waterpark, focusing on waste, water, and energy reduction.

Open to both PATA and non-PATA members, this year’s awards attracted a total of 108 entries from travel and tourism organisations and individuals from around the globe.

PATA Grand Title Winners 2023
Turning A Traditional Cultural Symbol Into A Marketing Catalyst
MGM China, China
Sustainability and Social Responsibility
Karmic Returns
Waterbom Bali, Indonesia
PATA Gold Award Winners 2023 – Marketing
Marketing Campaign (National – Asia)
Through the lens of GenZ
Hong Kong Tourism Board, Hong Kong SAR
Marketing Campaign (National – Pacific)
Where Happiness Comes Naturally
Tourism Fiji, Fiji
Marketing Campaign (State and city – Global)
Pack Up for Kerala
Kerala Tourism, India
Marketing – Carrier
Around the Island
SriLankan Airlines, Sri Lanka
Marketing – Hospitality
Melco Style x B. Duck @ Studio City
Melco, Macao, China
Marketing – Industry
Kick-starting travel again & connecting diverse Indian travellers
SOTC Travel Ltd, India
Digital Marketing Campaign
Incheon smart tourism project
Incheon Tourism Organization, Korea (ROK)
Printed Marketing Campaign
Korea Unique Venue Promotion Project
Korea Tourism Organization, Korea (ROK)
Travel Video
Catching Sabah
Sabah Tourism Board, Malaysia
Travel Photograph
A Valley in Bloom
Tourism Authority of Thailand, Thailand
Destination Article
Hiking in Australia’s Healing Lands
Rachel Lees, Australia
Business Article
Fancy Feasts
TTG Asia Media Pte Ltd, Singapore
PATA Gold Award Winners 2023 – Sustainability & Social Responsibility
Climate Change Initiative
Galaxy Entertainment Group Environmental and Sustainability Practices
Galaxy Entertainment Group, Macao, China
Corporate and Social Responsibility
Beacon of Sustainability
Sivatel Bangkok Hotel, Thailand
Community-Based Tourism
Kareum Stay
Community-Based Tourism
Designated Areas for Sustainable Tourism Administration – DASTA, Thailand
Rejuvenating and Appreciating
MGM China, China
Human Capital Development Initiative
Sands Retail Academy – “Ticket To A Lifestyle Journey”
Sands China Limited, Macao, China
Tourism Destination Resilience (Asia Pacific)
Alabao Bay Secret Land Reappearance Plan
Taiwan Tourism Bureau, Chinese Taipei
Tourism for All
Leofoo Senior Travel Service
Leofoo Tourism Group, Chinese Taipei
Women Empowerment Initiative
Sustainability and Social Responsibility
Nepal Tourism Board, Nepal.