WTM: Saudia spotlights premium economy


LONDON, 5 November 2026: Saudia, the national flag carrier of the Kingdom of Saudi Arabia, has presented its new premium economy class seat at World Travel Market (WTM) London 2026 this week. 

The new cabin is part of the airline’s ongoing fleet modernisation and cabin refurbishment programme under the ‘New Saudia Experience’ initiative.

Photo credit: Saudia. Premium economy seat on display at WTM.

Positioned between economy and business Class, the new premium economy cabin will offer guests additional comfort, space and privacy. The seat features a pitch of up to 43 inches, a 15.5-inch entertainment screen, an extendable calf rest, enhanced privacy and additional personal storage.

Saudia will introduce its new premium economy cabin on Boeing 787 aircraft due to be delivered in 2027, as well as on existing Airbus A330, Boeing 777, and Boeing 787 fleets, as part of a phased retrofit programme.

Saudia Chief Commercial Officer Arved von zur Muehlen said: “Premium economy marks another step in enhancing the choices and comfort available to our guests. As part of the ‘New Saudia Experience’, we continue to invest in our onboard products and services to deliver a more comfortable and seamless journey. World Travel Market London provides an opportunity to present these developments to our international partners and demonstrate the progress being made across our guest experience.”

Alongside the premium economy unveiling, Saudia also showcased its latest business class offering aboard the Airbus A321XLR, which joined its fleet earlier this year. Saudia is the first carrier in the Middle East and Africa to operate the aircraft type, featuring 24 business class suites with fully flat beds and direct aisle access, alongside 120 economy class seats.

(Source: Saudia)

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