BANGKOK, 1 October 2026: The Pacific Asia Travel Association (PATA) and the Travel and Tourism Research Association (TTRA) have established an organisational partnership through the signing of a Memorandum of Understanding (MOU).
It sets out a framework for greater collaboration in tourism research, knowledge exchange and professional engagement.
“Research and reliable tourism intelligence are increasingly important to understanding how our industry is changing and to supporting better-informed decisions across destinations and the wider tourism sector,” said PATA CEO Noor Ahmad Hamid. “TTRA brings together an extensive community of researchers, academics and tourism professionals with a strong commitment to advancing the use of research. This partnership provides an opportunity for PATA and TTRA to share knowledge, connect our networks and create greater opportunities for our members to learn from one another.”
Under the agreement, PATA and TTRA will collaborate across the following sectors.
Events and knowledge sharing: Mutual support for relevant events and activities, including opportunities for qualified speakers to participate in each organisation’s programmes and for representatives to attend selected events.
Knowledge exchange: Opportunities to exchange knowledge and perspectives on issues relevant to travel and tourism research, planning and development.
Marketing and communications: Mutual promotion of relevant events and activities through member newsletters and other digital communication channels, where applicable.
Professional engagement: Greater opportunities for members and representatives of both organisations to connect, share expertise and engage with developments shaping the travel and tourism sector.
Through these activities, the partnership will provide a platform for greater interaction between PATA’s Asia Pacific tourism network and TTRA’s global community of tourism researchers, practitioners, academics and industry professionals.
TTRA CEO Kathleen Palmer noted: “TTRA is committed to building meaningful global connections that strengthen the exchange of tourism research, knowledge, and ideas. Our partnership with PATA creates exciting opportunities to connect our communities and expand the reach and impact of the work being done across both organisations.”
About PATA
The Pacific Asia Travel Association is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. Founded in 1951 and headquartered in Bangkok, the Association also has an official office in Beijing. Visit www.PATA.org.
About TTRA
The Travel and Tourism Research Association is a global non-profit organisation dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. It provides a platform for networking, knowledge sharing, and fostering innovation. For more information, visit www.ttra.com.
(Source: PATA)
