SINGAPORE, 22 October 2026: Global Hotel Alliance, a worldwide group of independent hotel brands, welcomed Far East Hospitality (FEH) this week to its growing global portfolio.
The partnership brings 26 hotels and serviced residences, comprising 6,212 rooms across Singapore, Malaysia and Japan, to the GHA ecosystem.
The addition further strengthens GHA’s footprint in Asia Pacific, one of the world’s most dynamic and important travel markets. It also brings the group into GHA’s award-winning loyalty programme, GHA Discovery, connecting its guests to a global community of more than 38 million members, who can benefit from the programme’s shared recognition and rewards ecosystem, including Discovery Dollars (D$), which can be earned and redeemed across all GHA brands, as well as member rates, room upgrades, local offers and experiences.
“Singapore continues to play an important role as a gateway to Asia, while the group’s presence across Malaysia and Japan further strengthens our ability to offer GHA Discovery members more choice in some of the region’s most popular destinations,” said Global Hotel Alliance CEO Chris Hartley,
Far East Hospitality will integrate 26 hotels and serviced residences across Singapore, Malaysia and Japan into GHA Discovery in early 2027.
Spanning five distinct brands, Oasia, Quincy, Rendezvous, Village, and Far East Collection, the properties cater to both business and leisure travellers, offering flexible accommodation options for short- and long-term stays.
“Joining Global Hotel Alliance is an exciting milestone for our group as we continue to strengthen our presence across Asia Pacific. Our brands are rooted in Singapore-inspired hospitality, but each has its own distinctive character and approach to the guest experience. At a time when guest loyalty matters more than ever to both travellers and hoteliers, GHA Discovery allows us to retain that individuality while connecting our hotels and serviced residences with a truly global audience,” said Far East Hospitality Managing Director Mark Rohner.
(Source: Global Hotel Alliance)
