SINGAPORE, 12 October 2026: EgyptAir has chosen Sitecore’s AI-powered platform to transform its digital customer experiences and support more personalised engagement across channels.
The investment in Sitecore is foundational to EgyptAir’s strategy to expand its fleet and to support increased passenger travel to Egypt, as part of a wider push to advance the country’s Vision 2030 and grow its tourism sector.
The airline will use Sitecore AI, a unified, cloud-native digital experience platform (DXP) that integrates AI tools, data, and content management to streamline marketing operations in one place. The platform supports omnichannel personalisation, enabling brands to plan, create, personalise, and deliver content across digital channels, from the website to the application and social media. Agentic AI can help the team generate content, adapt messaging across different languages and channels, and optimise campaign performance.
“We live in a world where our passengers demand real-time information, no matter the channel, and our goal is to ensure that we provide them with this information in a way that feels personal to them,” said EgyptAir Chairman and CEO Ahmed Adel. Sitecore AI will help us deliver our digital front end, powering the main website, country sites, and app content. We will be, in short, moving the passenger experience into the era of AI, and making their journeys on EgyptAir more enjoyable and engaging.”
(Source: EgyptAir)
